Digital Marketing Executive

Software@Work; Mumbai; On-site; INR 350,000 - 650,000; Full time

Job summary

Software@Work India Pvt. Ltd. seeks a Digital Marketing Executive to manage daily digital marketing activities, including content, social media, SEO, campaigns, email marketing, and lead generation.

You will coordinate with external agencies to drive results and support the sales team with qualified leads. The ideal candidate is hands-on, proactive and creative, with a strong understanding of digital marketing and a willingness to own initiatives and outcomes, delivering measurable improvements

Qualifications

• Proven experience in performance marketing and lead generation.
• Strong expertise in SEO, SEM, and web analytics.
• Hands-on experience with social media marketing for B2B engagements.
• Ability to analyze campaign data, measure ROI, and improve conversions.
• Familiarity with marketing automation tools and CRM platforms.
• Excellent communication and interpersonal skills.
• 1-2 years of relevant digital marketing experience in B2B software/techsolutions.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Plan and execute digital marketing campaigns across relevant channels.
• Manage social media, content planning, and regular communications.
• Create marketing content for social, website, and email channels.

Skills

Performance marketing

Lead generation

Google Ads

Meta Ads

LinkedIn Ads

SEO

SEM

Web analytics

Social media marketing

Email marketing

B2B marketing

CRM tools

Marketing automation

Content planning

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Marketing automation tools

Google Analytics

Job description

Company Description

Software@Work India Pvt. Ltd. is a long-standing technology partner for small and medium enterprises, helping organizations optimize operations with tailored software solutions since 1991. With a customer base of more than 24,000 businesses, the company focuses on driving growth through Tally Solutions and ERPNext services, including implementation, customization, training, and ongoing support. Software@Work also collaborates with multiple leading Indian software providers to deliver SME-friendly tools across sales automation, CRM, business intelligence, HRMS, finance, document management, and e-commerce. The company’s solutions are used by well-known brands such as Tata Motors, Mercedes Benz, BMW, Samsonite, Dream 11, and many others, offering candidates exposure to diverse industries and complex business environments.

Role Description

We are looking for a Digital Marketing Executive to manage and drive our day-to-day digital marketing activities. The role will cover content, social media, SEO, digital campaigns, email marketing and lead generation, along with coordination with external agencies.

The ideal candidate should be hands-on, proactive and creative , with a good understanding of digital marketing and a willingness to take ownership of initiatives and results.

Roles & Responsibilities for this position include:

• Plan and execute digital marketing campaigns and initiatives across relevant channels
• Manage social media activities, content planning and regular communication
• Create and coordinate marketing content for social media, website, email and other channels
• Drive SEO activities and coordinate with external SEO agencies to improve website visibility
• Plan and manage digital advertising campaigns and monitor performance
• Execute email marketing and targeted digital outreach campaigns
• Drive online lead generation initiatives and support the sales team with marketing leads
• Coordinate with external agencies, designers, freelancers and other marketing partners
• Manage website content, landing pages and other digital assets
• Track campaign performance, website traffic, leads and other key marketing metrics
• Research new digital marketing tools, platforms and opportunities to improve reach and lead generation
• Prepare regular reports and provide insights on marketing performance and areas for improvement.

Requirements for this position include

• Proven experience in performance marketing and lead generation using Google Ads, Meta Ads, and LinkedIn Ads
• Strong expertise in SEO, SEM, and web analytics to track and optimize digital campaigns
• Hands-on experience with social media marketing and email marketing for B2B engagement
• Ability to analyze campaign data, measure ROI, and improve conversion rates
• Familiarity with marketing automation tools and CRM platforms for lead nurturing
• Strong strategic thinking and problem-solving skills with a results-driven approach
• 1-2 years of relevant experience in digital marketing, preferably in B2B software or techsolutions
• Strong analytical and strategic thinking abilities
• Excellent communication and interpersonal skills
• Bachelor's degree in Marketing, Digital Marketing, or a related field (preferred but not mandatory)