Paid Digital Marketing Executive

Hexpress Healthcare Softech Private Limited; Vadodara; On-site; INR 350,000 - 550,000; Full time

Job summary

Hexpress Healthcare Softech Private Limited is seeking a performance-driven Paid Digital Marketing Executive based in Vadodara. You will manage and optimise campaigns across Google, Microsoft, YouTube, and other platforms to drive sales and growth.

The ideal candidate has 3+ years of hands-on experience with paid digital marketing, strong analytics, and expertise in PMax, Demand Gen, and remarketing. Join our team to optimise campaigns and enhance overall performance.

Qualifications

• 3 years of hands-on paid digital marketing experience.
• Strong knowledge of Google Ads and Microsoft Ads.
• Experience with PMax, Demand Gen, YouTube, Video, Search, Display, and Remarketing.
• Proficient in Google Analytics/GA4, conversion tracking and performance metrics.
• Excellent Excel/Google Sheets for data analysis.

Responsibilities

• Plan, launch, manage, and optimise paid digital marketing campaigns with a focus on sales and ROAS.
• Manage campaigns across Google Ads and Microsoft Ads.
• Handle campaigns including PMax, Demand Gen, YouTube, Video, Search, Display, and Remarketing.
• Monitor budgets, conversions, CPA, ROAS, CTR, CPC, and other metrics.
• Test and optimise ad copy, keywords, bidding strategies, and landing pages.
• Analyze data to identify growth opportunities and areas for improvement.
• Work independently to identify problems and develop data-driven solutions.
• Conduct A/B testing and experiment with new formats and targeting methods.
• Stay updated with Google Ads, Microsoft Ads, YouTube advertising, and AI-driven advertising.

Skills

Google Ads

Microsoft Ads

YouTube Ads

PMax

Demand Gen

Display Campaigns

Remarketing

A/B Testing

GA4

Data Analysis

Excel

Education

Bachelor's degree

Tools

GA4

Google Analytics

Excel

Google Sheets

Microsoft Ads Editor

Job description

Hexpress Healthcare Softech Private Limited | Full time

Hexpress Healthcare Softech is a leading IT healthcare services provider based in Vadodara. We belongs to the same group as with Hexpress Healthcare Limited, a leading online healthcare provider based in London. We supply patients with health solutions and medical advice across multiple countries worldwide, continuously expanding into new markets. We were the first to provide an online consultation and prescription service, allowing our customers to safely order and receive medication from their homes. The Hexpress Healthcare group incorporates trusted brands such as HealthExpress, euroClinix and 121doc.

Hexpress Healthcare has been at the forefront of innovation in the e-health sector since our launch. Patient safety has always been one of our top priorities to guarantee service excellence. We combine excellent industry expertise with technical know-how and work closely with several medical and data protection regulators.

We have always set ourselves apart through the quality of our service. All our staff are extensively trained in best practices, ensuring effectiveness, efficiency and professionalism when dealing with sensitive information. Hexpress is proud to work with a highly professional and fully trained team.

Job Description

We are looking for a performance-driven Paid Digital Marketing Executive with strong hands-on experience in managing and optimising paid advertising campaigns across Google, Microsoft/Bing, YouTube, and other digital platforms.

The ideal candidate should be able to think independently, identify opportunities, test new strategies, and take ownership of campaign performance. You will play an important role in maintaining and growing the company's sales through effective digital marketing campaigns.

Key Responsibilities

• Plan, launch, manage, and optimise paid digital marketing campaigns with a strong focus on sales, ROAS, and overall business growth.
• Manage campaigns across Google Ads and Microsoft/Bing Ads.
• Have hands-on experience with different Google campaign types, including:
• Performance Max (PMax)
• Demand Gen
• YouTube campaigns
• Video campaigns
• Search campaigns
• Display campaigns
• Remarketing/retargeting campaigns
• Monitor campaign performance, budgets, conversions, CPA, ROAS, CTR, CPC, and other key performance metrics.
• Continuously test and optimise ad copy, keywords, bidding strategies and landing pages.
• Analyse campaign and sales data to identify growth opportunities and areas of improvement.
• Work independently to identify problems and develop data-driven solutions without relying on step-by-step instructions.
• Conduct A/B testing and experiment with new campaign formats, targeting methods, creatives, and bidding strategies.
• Stay up to date with the latest developments in Google Ads, Microsoft Ads, YouTube advertising, AI-driven advertising, and performance marketing.
• Prepare regular performance reports and provide actionable insights.
• Help develop and implement strategies to maintain existing sales and continuously grow revenue.

Requirements

• Any graduate with at least 3 years of hands-on experience in paid digital marketing.
• Strong working knowledge of Google Ads and Microsoft/Bing Ads.
• Practical experience managing multiple campaign types, especially PMax, Demand Gen, YouTube, Video, Search, Display, and Remarketing.
• Strong understanding of campaign optimisation, conversion tracking, bidding strategies and performance analysis.
• Good knowledge of Google Analytics/GA4, conversion tracking, and marketing performance metrics.
• Ability to analyse data and make decisions based on performance insights.
• Strong understanding of ROAS, CPA, CAC, CTR, CPC, conversion rate, and revenue metrics.
• Strong Excel/Google Sheets skills for analysing campaign and sales data.
• Good communication and reporting skills.