Assistant Marketing Manager

Electronics Mart India; Kolkata District, Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Electronics Mart India is seeking a senior digital marketing professional to plan, execute and optimise campaigns across Google Ads, Meta Ads, YouTube and other platforms. You will manage Search, Performance Max, Display, Video and other channels, driving store visits, leads and conversions.

You will oversee budgets, conduct keyword research, audience targeting and analytics, coordinating with agencies and internal teams to deliver ROAS-driven outcomes.

Qualifications

• 46 years of hands-on experience in Digital Marketing / Performance Marketing.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Search, Performance Max, YouTube, Display and Meta campaigns.
• Good understanding of SEO, SEM, social media marketing and content marketing.
• Working knowledge of GA4, Google Tag Manager and conversion tracking.
• Strong understanding of digital marketing metrics including CTR, CPC, CPM, CPL, CPA, ROAS and conversion rate.
• Ability to analyse campaign data and translate insights into actionable optimisation strategies.
• Experience in managing digital marketing agencies and creative partners.
• Strong understanding of Telangana/Hyderabad's digital audience and consumer behaviour will be preferred.
• Strong communication, coordination and presentation skills.
• Ability to communicate effectively in Telugu, Hindi and English is mandatory.
• Good working knowledge of MS Excel and PowerPoint.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across Google Ads, Meta Ads, YouTube and other relevant digital platforms.
• Manage campaigns across Search, Performance Max, Display, Video, Demand Gen, Meta and other performance channels.
• Develop digital campaigns aimed at driving store visits, leads, website traffic, customer engagement and conversions.
• Manage and optimise campaign budgets to achieve defined KPIs and ROI/ROAS objectives.
• Conduct keyword research, audience segmentation, competitor analysis and campaign optimisation.
• Develop and manage audience targeting, remarketing, custom audiences and lookalike audiences.
• Monitor campaign performance including impressions, reach, CTR, CPC, CPM, CPL, conversions, store visits and ROAS.
• Coordinate the brand's presence across Instagram, Facebook, YouTube and other relevant social platforms.
• Work with internal teams and creative agencies to develop reels, videos, static creatives, campaign communication and digital content.
• Develop platform-specific content calendars in line with ongoing offers, product launches, festivals and brand campaigns.
• Coordinate influencer and creator marketing campaigns, wherever required.
• Support digital communication through WhatsApp, RCS, SMS and CRM-led customer campaigns.
• Implement and monitor campaign tracking through Google Analytics, Google Tag Manager, Meta Pixel and other measurement tools.
• Prepare regular digital marketing dashboards and reports with actionable insights and recommendations.
• Monitor competitor digital campaigns, content strategies, promotional communication and emerging trends.
• Coordinate with external digital, creative, media and influencer agencies for campaign execution.
• Work closely with Marketing, Sales, E-commerce and Retail Operations teams to align digital initiatives with business objectives.
• Stay updated on new digital platforms, advertising formats, AI-based marketing tools and changing consumer behaviour.

Skills

Digital Marketing

Performance Marketing

Google Ads

Meta Ads Manager

SEO

SEM

Content Marketing

GA4

Google Tag Manager

Conversion Tracking

MS Excel

PowerPoint

Campaign Management

Agency Management

Data Analysis

Tools

Google Analytics GA4

Google Tag Manager

Meta Pixel

MS Excel

PowerPoint

Google Ads

Meta Ads Manager

Job description

Role & responsibilities

• Plan, execute and optimise digital marketing campaigns across Google Ads, Meta Ads, YouTube and other relevant digital platforms.
• Manage campaigns across Search, Performance Max, Display, Video, Demand Gen, Meta and other performance channels.
• Develop digital campaigns aimed at driving store visits, leads, website traffic, customer engagement and conversions.
• Manage and optimise campaign budgets to achieve defined KPIs and ROI/ROAS objectives.
• Conduct keyword research, audience segmentation, competitor analysis and campaign optimisation.
• Develop and manage audience targeting, remarketing, custom audiences and lookalike audiences.
• Monitor campaign performance including impressions, reach, CTR, CPC, CPM, CPL, conversions, store visits and ROAS.
• Coordinate the brand's presence across Instagram, Facebook, YouTube and other relevant social platforms.
• Work with internal teams and creative agencies to develop reels, videos, static creatives, campaign communication and digital content.
• Develop platform-specific content calendars in line with ongoing offers, product launches, festivals and brand campaigns.
• Coordinate influencer and creator marketing campaigns, wherever required.
• Support digital communication through WhatsApp, RCS, SMS and CRM-led customer campaigns.
• Implement and monitor campaign tracking through Google Analytics, Google Tag Manager, Meta Pixel and other measurement tools.
• Prepare regular digital marketing dashboards and reports with actionable insights and recommendations.
• Monitor competitor digital campaigns, content strategies, promotional communication and emerging trends.
• Coordinate with external digital, creative, media and influencer agencies for campaign execution.
• Work closely with Marketing, Sales, E-commerce and Retail Operations teams to align digital initiatives with business objectives.
• Stay updated on new digital platforms, advertising formats, AI-based marketing tools and changing consumer behaviour.

Preferred candidate profile

• 46 years of hands‑on experience in Digital Marketing / Performance Marketing.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Search, Performance Max, YouTube, Display and Meta campaigns.
• Good understanding of SEO, SEM, social media marketing and content marketing.
• Working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking.
• Strong understanding of digital marketing metrics including CTR, CPC, CPM, CPL, CPA, ROAS and conversion rate.
• Ability to analyse campaign data and translate insights into actionable optimisation strategies.
• Experience in managing digital marketing agencies and creative partners.
• Strong understanding of Telangana/Hyderabad's digital audience and consumer behaviour will be preferred.
• Strong communication, coordination and presentation skills.
• Ability to communicate effectively in Telugu, Hindi and English is mandatory.
• Good working knowledge of MS Excel and PowerPoint.

Preferred Candidate Profile

Candidates with digital marketing experience in Consumer Electronics, Retail, E-commerce, FMCG, Telecom, Consumer Durables, Smartphones or other consumer‑facing categories will be preferred.

The candidate should be hands‑on rather than purely supervisory and should have experience independently managing campaigns, analysing performance and working with agencies/internal teams to achieve business objectives.

Key Success Measures

Digital Reach & Engagement | Store Visits | Lead Generation | Campaign ROAS | Customer Acquisition | Social Media Growth | Cost Efficiency | Campaign Execution | Conversion Performance