Digital Marketing Manager

Raven Rock Development; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Raven Rock Development seeks a dynamic Digital Marketing & Social Media Manager in Hyderabad to lead paid campaigns, content strategy, and influencer partnerships. The role focuses on driving performance marketing, audience growth, and cross-platform content execution.

Ideal candidates have 5-8 years in digital marketing with hands-on Google/Meta Ads experience, strong analytics, and ability to scale channels from strategy to performance analysis.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• 5-8 years of experience in digital marketing, social media marketing, performance marketing, or a similar role.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of YouTube, Instagram, Facebook, and X.
• Experience in developing and executing content strategies.
• Experience working with influencers, creators, and digital communities.
• Strong analytical and problem-solving skills.
• Ability to understand campaign data and derive actionable insights.
• Good communication, coordination, and negotiation skills.
• Ability to work independently and manage multiple campaigns/projects simultaneously.

Responsibilities

• Plan, manage, and optimize Google Ads and Meta Ads campaigns to meet objectives.
• Develop content strategies and grow YouTube, Instagram, Facebook, X, and other platforms.
• Identify and collaborate with influencers and creators for campaigns.
• Coordinate with teams to plan and execute campaigns within timelines and budgets.

Skills

Digital marketing

Social media marketing

Performance marketing

Influencer marketing

Content strategy

Campaign optimization

Analytics

Negotiation

Education

Bachelor's degree in Marketing/Communications/Digital Marketing

Tools

Google Ads

Meta Ads

YouTube Analytics

Google Analytics

Meta Ads Manager

Job description

Job Description Digital Marketing & Social Media Manager

Position

Digital Marketing & Social Media Manager

Job Overview

We are looking for a dynamic and results-driven Digital Marketing & Social Media professional who can manage paid digital campaigns, develop effective content strategies, build and grow social media channels, and execute influencer marketing initiatives.

The ideal candidate should have a strong understanding of digital platforms, audience behavior, content trends, and performance marketing, with the ability to take campaigns from strategy and execution to performance analysis.

Key Responsibilities

1. Performance Marketing Google & Meta Ads

• Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
• Develop campaign strategies based on objectives such as reach, engagement, leads, conversions, and brand awareness.
• Manage campaign budgets and optimize spends to achieve the best possible ROI.
• Conduct audience targeting, keyword research, A/B testing, and creative testing.
• Monitor campaign performance and prepare regular performance reports.
• Analyze campaign data and identify opportunities for optimization and growth.

2. Content Strategy & Social Media Growth

• Develop and execute comprehensive content strategies across YouTube, Instagram, Facebook, X, and other relevant social media platforms.
• Identify relevant content trends, audience interests, and platform-specific opportunities.
• Develop content calendars and coordinate with creative, video, and content teams for timely execution.
• Build and grow YouTube channels and other social media accounts from the ground up.
• Define channel positioning, content pillars, posting strategies, titles, descriptions, thumbnails, hashtags, and other elements required for organic growth.
• Track channel and content performance and continuously improve the strategy based on insights.
• Explore new formats and trends to increase reach, engagement, followers, subscribers, and overall digital presence.

3. Influencer & Creator Marketing

• Identify relevant influencers, content creators, and digital personalities based on campaign objectives and target audiences.
• Build and maintain relationships with creators and influencer networks.
• Develop influencer marketing strategies and collaboration plans.
• Coordinate with creators to brief, commission, and execute campaign content.
• Negotiate deliverables, timelines, and campaign requirements with influencers/creators.
• Track influencer campaign performance and measure reach, engagement, and other relevant KPIs.
• Explore opportunities for long-term creator partnerships and content collaborations.

4. Campaign Planning & Execution

• Develop digital campaign plans aligned with overall marketing objectives.
• Coordinate with internal teams, creative agencies, production teams, and external partners.
• Ensure campaigns and content are executed within agreed timelines and budgets.
• Stay updated with the latest digital marketing trends, platform updates, content formats, and audience behavior.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• 5-8 years of experience in digital marketing, social media marketing, performance marketing, or a similar role.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of social media platforms, especially YouTube, Instagram, Facebook, and X.
• Experience in developing and executing content strategies.
• Experience working with influencers, creators, and digital communities.
• Strong analytical and problem-solving skills.
• Ability to understand campaign data and derive actionable insights.
• Good communication, coordination, and negotiation skills.
• Ability to work independently and manage multiple campaigns/projects simultaneously.

Preferred Skills

• Experience in YouTube channel growth and audience development.
• Knowledge of YouTube Analytics, Google Analytics, Meta Ads Manager, and other digital marketing tools.
• Understanding of SEO, social media algorithms, and content optimization.
• Experience in entertainment, media, advertising, or consumer-facing brands will be an advantage.
• Strong awareness of emerging social media trends and creator ecosystems.

Key Performance Indicators (KPIs)

• Google & Meta campaign performance and ROI.
• Lead generation, conversions, reach, and engagement.
• YouTube channel growth and subscriber acquisition.
• Organic social media growth.
• Content reach, views, and engagement.
• Influencer campaign performance and creator acquisition.
• Successful execution of campaigns within timelines and budgets.