Digital Marketing Executive

BizIT Solutions; Vadodara; On-site; INR 400,000 - 600,000; Full time

Job summary

BizIT Solutions in Vadodara, India is seeking a Digital Marketing Executive to strengthen our digital presence, generate qualified B2B leads, and support international market expansion. This role blends hands-on marketing with strong business communication and lead-generation skills.

You will drive LinkedIn outreach, content creation, and campaign optimization while refining SEO and website performance to boost organic visibility and conversions.

Qualifications

• 2-3 years of hands-on digital marketing experience, preferably in B2B, IT services, technology, or SaaS.
• Strong expertise in B2B lead generation and LinkedIn prospecting.
• Good understanding of SEO, email marketing, and digital campaign performance.
• Excellent written and spoken English, with strong content creation and copywriting skills.
• Ability to research target markets, engage business decision-makers, and convert prospects into qualified opportunities.

Responsibilities

• Lead generation for target companies via LinkedIn and campaigns.
• Manage LinkedIn content, outreach, and engagement to build visibility.
• Perform SEO and website optimization to improve organic traffic.
• Create content for LinkedIn, blogs, emails, and campaigns.
• Track campaigns and analyze data to improve conversion outcomes.

Skills

Digital marketing

Lead generation

LinkedIn prospecting

SEO & content

English proficiency

Content creation

Campaign analytics

Research target markets

Tools

Canva

WordPress

HubSpot

Mailchimp

SEMrush

Ahrefs

Google Tag Manager

LinkedIn Campaign Manager

Job description

Digital marketing & B2B growth opportunity

Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive to strengthen our digital presence, generate qualified B2B leads, and support business expansion into international markets. This is a hands-on role for someone who combines digital marketing expertise with strong business communication and lead-generation skills.

About BizIT Solutions

BizIT Solutions helps businesses strengthen their IT infrastructure, cybersecurity, and digital operations through technology consulting and managed IT services. Our Global Delivery Center (GDC) model supports clients across multiple geographies.

Key Responsibilities

• B2B Lead Generation: Identify target companies, research decision-makers, and generate qualified business leads through LinkedIn, email campaigns, and other relevant channels.
• LinkedIn Marketing: Manage professional content, outreach activities, and engagement to build brand visibility and business opportunities.
• SEO & Website Optimization: Conduct keyword research, optimize website content, and improve organic visibility.
• Content & Campaigns: Create compelling content for LinkedIn, websites, blogs, email campaigns, and digital marketing initiatives.
• Lead Tracking & Analytics: Monitor campaign performance, manage prospect databases, follow up with leads, and improve conversion outcomes.

Required Skills

• 2-3 years of hands-on digital marketing experience, preferably in B2B, IT services, technology, or SaaS.
• Strong expertise in B2B lead generation and LinkedIn prospecting.
• Good understanding of SEO, email marketing, and digital campaign performance.
• Excellent written and spoken English, with strong content creation and copywriting skills.
• Ability to research target markets, engage business decision-makers, and convert prospects into qualified opportunities.
• Good to Have: Canva, WordPress, HubSpot, Mailchimp, SEMrush/Ahrefs, Google Tag Manager, and LinkedIn Campaign Manager.

Join us and contribute directly to our digital growth and international business expansion!