Digital Marketing Executive

Codequery Technology; Patna; On-site; INR 300,000 - 500,000; Full time

Job summary

A growing IT company in Patna is looking for a Digital Marketing Executive to create and implement effective strategies to elevate the company’s digital presence. The ideal candidate will oversee paid advertising campaigns on platforms like Google and Facebook, develop engaging content, and analyze key performance indicators. A Bachelor’s degree in Marketing or related fields and 1-2 years of experience in digital marketing are required. Strong skills in tools like Google Ads and analytics are essential for success in this role.

Qualifications

• 1-2 years of experience in digital marketing, preferably in a tech environment.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategies.
• Excellent communication skills with the ability to convey complex IT concepts simply.

Responsibilities

• Develop and implement effective digital marketing strategies.
• Manage and optimize paid advertising campaigns across various platforms.
• Conduct market research and analyze consumer behavior.

Skills

SEO

Content marketing

Email marketing

Social media strategies

Google Ads

Data analysis

Communication

Education

Bachelor’s degree in Marketing, IT, Business, or related fields

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

Marketing automation tools

Job description

We are looking for a dynamic and tech-savvy Digital Marketing Executive to join our growing IT company. The ideal candidate will be responsible for creating and executing digital strategies to promote our software products, IT solutions, and services across various digital platforms, helping generate leads, boost brand visibility, and support overall business growth.

Responsibilities

• Develop and implement effective digital marketing strategies.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.).
• Plan and manage the company’s social media platforms.
• Create engaging content for digital campaigns, emails, blogs, and social media.
• Conduct market research and analyze consumer behavior and competitor activities.
• Monitor and report on key performance indicators (KPIs) across digital platforms.
• Optimize website content for SEO and improved organic reach.
• Collaborate with the design and content team to ensure consistent branding.
• Manage email marketing campaigns and marketing automation tools.
• Stay up to date with digital marketing trends and potential new channels and strategies.

Qualifications

• Bachelor’s degree in Marketing, IT, Business, or related fields.
• 1-2 years of experience in digital marketing, preferably in a tech.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategies for the tech industry.
• Proficient in Google Ads, LinkedIn Campaign Manager, Google Analytics, and marketing automation tools.
• Strong analytical skills and ability to derive insights from data.
• Excellent communication skills with a flair for writing and explaining complex IT concepts to a non-technical audience.

Preferred Qualifications

• Experience marketing SaaS, enterprise software, or IT consulting services.
• Graduation.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development