Digital Marketing & Growth Executive

Bizbooks Solutions Pvt. Ltd.; Punjab; On-site; INR 279,000 - 446,000; Full time

Job summary

BizBooks Solutions is hiring a Digital Marketing & Growth Executive to drive performance marketing, SEO, and B2B lead generation for international clients, with a focus on Canada and the USA. The role emphasizes leveraging AI tools and automation to optimize campaigns and conversions.

You will manage LinkedIn, Google Ads, and content strategies, while collaborating with sales to nurture qualified opportunities and expand market presence from Mohali, Punjab.

Qualifications

• 2–4 years of practical digital marketing experience.
• Good knowledge of Google Ads and performance marketing.
• Experience in SEO and website optimization.
• Strong understanding of B2B lead generation and LinkedIn marketing.
• Knowledge of AI marketing tools and automation.
• Familiarity with Google Analytics, Search Console and CRM platforms.
• Good written and verbal English communication.
• Ability to research international markets, especially Canada and the USA.

Responsibilities

• Plan, execute and manage Google Ads campaigns and other paid channels.
• Manage LinkedIn and Meta advertising campaigns and optimization.
• Conduct keyword research, audience targeting and competitor analysis.
• Monitor campaigns performance and lead conversions, and optimize.
• Develop content strategies and LinkedIn outreach for lead generation.
• Analyze website performance using GA4, GSC, and GTM, and report ROI.

Skills

Digital marketing experience

Google Ads

SEO

LinkedIn marketing

AI marketing tools

Google Analytics

CRM platforms

English communication

International markets research

Creative thinking

Tools

Google Ads

Google Analytics

Google Search Console

HubSpot

Zoho CRM

LinkedIn Sales Navigator

Job description

Digital Marketing & Growth Executive

• Company: BizBooks Solutions
• Location: Mohali, Punjab (Work from Office)
• Employment Type: Full-time
• Experience: 2–4 Years
• Salary: ₹25,000–₹40,000 per month (based on skills and experience)

About BizBooks Solutions

BizBooks Solutions is an accounting, bookkeeping and technology services company serving international clients, including Canadian CPA firms and businesses.

We are expanding our presence in the Canadian market and looking for a talented, creative and result-oriented Digital Marketing & Growth Executive to strengthen our online presence, generate quality business leads and support our international business growth.

1. Performance Marketing & Paid Advertising

• Plan, execute and manage Google Ads campaigns.
• Manage LinkedIn and Meta advertising campaigns.
• Conduct keyword research, audience targeting and competitor analysis.
• Monitor advertising performance, optimize campaigns and improve lead conversion.

2. SEO & Website Optimization

• Manage on-page, off-page and technical SEO activities.
• Improve organic search rankings and website visibility.
• Conduct keyword research and competitor analysis.
• Optimize website pages and landing pages for lead generation.

3. B2B Lead Generation & LinkedIn Marketing

• Generate qualified leads from Canadian CPA firms, accounting practices and small businesses.
• Research potential clients and identify business decision-makers.
• Develop LinkedIn marketing and prospecting strategies.
• Build and maintain qualified prospect databases.
• Plan professional B2B outreach and lead nurturing activities.

4. AI Marketing & Automation

• Use ChatGPT and other AI tools for marketing research, content creation and campaign planning.
• Explore AI-powered marketing tools and automation workflows.
• Improve lead management and follow-up processes through CRM automation.

5. Content & Social Media Marketing

• Manage company social media accounts, especially LinkedIn.
• Create engaging posts, graphics, blogs and marketing content.
• Develop content strategies to build brand awareness and credibility.
• Use tools such as Canva and AI-powered creative tools.

6. Analytics & Reporting

• Work with Google Analytics 4, Google Search Console and Google Tag Manager.
• Monitor website traffic, advertising performance and conversion rates.
• Track qualified leads, enquiries and campaign ROI.
• Prepare weekly and monthly marketing performance reports.

Required Skills & Qualifications

• 2–4 years of practical digital marketing experience.
• Good knowledge of Google Ads and performance marketing.
• Experience in SEO and website optimization.
• Strong understanding of B2B lead generation and LinkedIn marketing.
• Knowledge of AI marketing tools and automation.
• Familiarity with Google Analytics, Search Console and CRM platforms.
• Good written and verbal English communication.
• Ability to research international markets, especially Canada and the USA.
• Creative thinking, analytical skills and a result-oriented approach.

Preferred Skills

• Experience in international B2B marketing.
• Experience promoting accounting, bookkeeping, financial or professional services.
• Knowledge of HubSpot, Zoho CRM or similar platforms.
• Experience with LinkedIn Sales Navigator.
• Basic graphic design and video editing skills.

What We Expect

The selected candidate will take responsibility for planning and executing digital marketing activities, developing our Canadian market presence, generating qualified business opportunities and improving overall marketing performance.

We are looking for someone who understands that digital marketing is not just about social media posts and website traffic, but about generating genuine business enquiries and helping the company acquire new clients.