Digital Marketing Executive

Mecpower Solutions Limited; Vadodara; On-site; INR 350,000 - 650,000; Full time

Job summary

Mecpower Solutions Limited in Vadodara invites a proactive Digital Marketing Executive to strengthen our online presence and support lead generation initiatives.

You will manage SEO/SEM campaigns, create engaging content for websites and social channels, and analyze performance to drive measurable results. This role requires a bachelor’s degree in marketing or related field, and certifications are a plus; 2–5 years of hands-on digital marketing experience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Digital Marketing certifications will be an added advantage.

Responsibilities

• Manage and optimize SEO, SEM, Google Ads, Meta Ads, and LinkedIn campaigns
• Plan, create, and manage social media content across platforms
• Monitor campaign performance and prepare analytics reports
• Develop engaging content for websites, social media, email marketing, and promotional campaigns
• Support website updates, lead generation activities, and digital branding initiatives
• Coordinate with internal teams and external agencies to execute marketing campaigns

Skills

Digital marketing

Content creation

Campaign management

Analytics

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Digital Marketing certifications

Tools

Google Analytics

Google Ads

SEO tools

Social media platforms

Job description

We are looking for a creative and performance-driven Digital Marketing Executive to strengthen our online presence and support lead generation initiatives.

Key Responsibilities:

• Manage and optimize SEO, SEM, Google Ads, Meta Ads, and LinkedIn campaigns
• Plan, create, and manage social media content across platforms
• Monitor campaign performance and prepare analytics reports
• Develop engaging content for websites, social media, email marketing, and promotional campaigns
• Support website updates, lead generation activities, and digital branding initiatives
• Coordinate with internal teams and external agencies to execute marketing campaigns

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Digital Marketing certifications will be an added advantage

Experience:

• 2–5 years of experience in Digital Marketing
• Experience with Google Analytics, Google Ads, SEO tools, and social media marketing platforms preferred

We are looking for a proactive professional with strong analytical and communication skills who can independently manage digital marketing activities and drive measurable results.