Digital Marketing executive

Zoho; Hyderabad; On-site; INR 500,000 - 900,000; Full time

Job summary

Zoho is seeking a dynamic Digital Marketing Specialist to drive our online presence and growth. You will develop data-driven strategies to raise brand visibility, attract qualified traffic, and convert leads into customers.

You will create engaging content, manage SEO, social media, and paid campaigns (Meta Ads Manager), and monitor performance with Google Analytics to optimize outcomes. Collaborating with cross-functional teams, you will stay ahead of digital trends and implement innovative

Qualifications

• Proven experience in digital marketing with a strong portfolio of campaigns and measurable results.
• Proficiency in SEO techniques, social media management, and paid advertising tools (e.g., Meta Ads Manager).
• Strong analytical skills with experience using Google Analytics, Google Search Console, and other performance tracking tools.
• Excellent written and visual content creation abilities with brand consistency and audience engagement.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with competing deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

Responsibilities

• Develop and implement data-driven digital marketing strategies to increase brand awareness and drive qualified traffic.
• Manage and grow social media presence with platform-specific content to foster engagement and loyalty.
• Conduct keyword research and apply SEO best practices to optimize website content for higher search rankings.
• Plan, launch, and manage targeted digital advertising campaigns across Facebook and Instagram.
• Monitor, analyze, and report on key performance metrics using analytics tools to evaluate campaign effectiveness.
• Collaborate with cross-functional marketing teams to conceptualize and execute innovative campaigns.
• Proactively research and integrate emerging digital marketing trends, tools, and technologies.

Skills

Digital marketing

Content creation

Analytics

SEO

Social media

Paid advertising

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Search Console

Meta Ads Manager

Job description

We are seeking a dynamic Digital Marketing Specialist to drive our brand’s online presence and growth. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, attract targeted traffic, and convert leads into customers. Your expertise in content creation, data analysis, and digital advertising will be instrumental in shaping our marketing initiatives and achieving key business objectives. By leveraging cutting-edge tools and staying ahead of industry trends, you will play a pivotal role in positioning our brand as a leader in the digital space.

Responsibilities:

• Develop and implement data-driven digital marketing strategies to increase brand awareness and drive qualified traffic to our website.
  
• Manage and grow our social media presence by creating compelling, platform-specific content that fosters engagement and strengthens brand loyalty.
  
• Conduct in-depth keyword research and apply SEO best practices to optimize website content for higher search engine rankings.
  
• Plan, launch, and manage targeted digital advertising campaigns across Facebook and Instagram to maximize reach, engagement, and conversion rates.
  
• Monitor, analyze, and report on key performance metrics using analytics tools to evaluate campaign effectiveness and inform strategic adjustments.
  
• Collaborate with cross-functional marketing teams to conceptualize and execute innovative, results-oriented marketing campaigns aligned with company goals.
  
• Proactively research and integrate emerging digital marketing trends, tools, and technologies to maintain a competitive edge.
  

Requirements

Requirements:

• Proven experience in digital marketing, with a strong portfolio of successful campaigns and measurable results.
  
• Proficiency in SEO techniques, social media management platforms, and paid advertising tools (e.g., Meta Ads Manager).
  
• Strong analytical skills with experience using Google Analytics, Google Search Console, and other performance tracking tools.
  
• Excellent written and visual content creation abilities, with a keen eye for brand consistency and audience engagement.
  
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with competing deadlines.
  
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  
• Familiarity with ${platforms} and ${tools} is highly desirable.