Digital Marketing

Redback IT Solutions Private Limited; Vellore; On-site; INR 350,000 - 550,000; Full time

Job summary

Redback IT Solutions Private Limited in India is seeking a dynamic Digital Marketing Executive to drive online marketing strategies, boost brand visibility, and generate leads through SEO, SEM, and social media.

The candidate will manage campaigns, optimize landing pages, analyze performance with Google Analytics, and collaborate with design and content teams to deliver compelling material.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 1-3 years of experience in digital marketing or related role.
• Strong knowledge of SEO, Google Ads, Facebook Ads, and email marketing.
• Proficiency in analytics tools (Google Analytics, Search Console).
• Excellent communication and content writing skills.
• Creative mindset with attention to detail.
• Ability to work independently and in a team environment.

Responsibilities

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email.
• Manage the company's social media accounts and create engaging content.
• Optimise website and landing pages for better visibility and conversions.
• Monitor campaign performance using analytics tools and prepare monthly reports.
• Collaborate with design and content teams to deliver creative marketing materials.
• Stay updated with digital marketing trends and recommend new strategies.

Skills

SEO

Google Ads

Facebook Ads

Email marketing

Analytics tools

Content writing

Social media

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Search Console

Job description

We are seeking a dynamic and creative Digital Marketing Executive to manage and execute online marketing strategies that enhance brand visibility, drive traffic, and generate leads. The ideal candidate will have hands‑on experience in SEO, social media, content creation, and digital advertising campaigns.

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email.
• Manage the company's social media accounts and create engaging content.
• Optimise website and landing pages for better visibility and conversions.
• Monitor campaign performance using analytics tools and prepare monthly reports.
• Collaborate with design and content teams to deliver creative marketing materials.
• Stay updated with digital marketing trends and recommend new strategies.

Key Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• 1-3 years of experience in digital marketing or related role.
• Strong knowledge of SEO, Google Ads, Facebook Ads, and email marketing.
• Proficiency in analytics tools (Google Analytics, Search Console).
• Excellent communication and content writing skills.
• Creative mindset with attention to detail.
• Ability to work independently and in a team environment.