Digital Marketing Executive

Mixmedialabs; Bengaluru; On-site; INR 300,000 - 540,000; Full time

Job summary

Mixmedialabs in Bengaluru seeks a Digital Marketing Executive with 1-3 years experience to implement and manage overall digital marketing efforts. The candidate should be creative, passionate, result-driven, tech-savvy, and capable of generating ideas to strengthen online strategy.

You will handle SEO, SMM, PPC, content planning, keyword research, link building, and lead generation for B2B. You’ll work with designers and developers to improve UX and drive analytics using Google Analytics, Search

Qualifications

• 3+ years of experience in digital marketing in B2B/B2C contexts.
• Strong understanding of digital marketing concepts and best practices.
• Experience with Google Adwords, email campaigns, and SEO/SEM.
• Proficient in content writing and analytics.

Responsibilities

• Implement and manage overall digital marketing strategies.
• Plan, execute, and optimize SEO, SMM, and PPC campaigns.
• Create and publish paid media campaigns on multiple platforms.
• Conduct keyword research and link-building activities.
• Collaborate with designers to enhance user experience and content.
• Track performance with web analytics tools and report insights.

Skills

Digital marketing

3+ years experience

B2B & B2C social media

Google Adwords & email campaigns

SEO/SEM

Web analytics mindset

Communication skills

WordPress knowledge

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Facebook Ads

LinkedIn Ads

Canva

Photoshop

Illustrator

Job description

Job Description - Digital Marketing Executive

We are looking for 1-3 years of experienced Digital Marketing Executive responsible for implementing and managing the overall digital marketing efforts. The ideal candidate should be a creative, passionate, and result-driven digital marketer. The ideal candidate should be tech-savvy and intuitive with great ideas to reinforce our online marketing strategy. Executive

Responsibilities

• Should have well-versed knowledge in SEO, SMM, and PPC.
• Keeping up-to-date with developments and trends and should have a thorough understanding of the Google and social media platform algorithm.
• Responsible for planning, executing, and optimizing the company’s online marketing.
• Conduct On-page and Off-page optimization of the websites regularly.
• Plan high-quality SEO content.
• Responsible for Keyword Research, Link Building, Market Research, Competitor Research, and Social Media Optimization.
• Lead Generation of B2B Segment.
• Planning, creating, and publishing Paid Media campaigns on various platforms.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Execution of Social Media Marketing efforts ( Facebook, Twitter, Linkedin & other social media platforms)
• Provide creative ideas for content marketing and update websites.
• Collaborate with designers and developers to improve user experience. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Measure performance of digital marketing efforts using various Web analytics tools (Google Analytics, Google Search Console, Ahref, SEMrush, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc., to increase company and product awareness.
• Develop and implement link building strategy.
• Manage and optimize Google My Business (GMB) listings for clients to improve their online visibility and local search rankings.
• Ensure accuracy and completeness of business information, including hours, address, and contact details.

Skills Required

• Minimum of 3+ years of work experience in digital marketing.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2B & B2C social media, Google Adwords and email campaigns, and SEO/SEM.
• Working knowledge of ad serving tools.
• Perfect knowledge of web analytics tools (e.g., Google Analytics, Google Search Console, WebTrends, etc.)
• Skills and Experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Working knowledge of WordPress websites and SEO.
• Design knowledge(Canva, Photoshop, Illustrator, etc.) is an add-on advantage.