Digital Marketing Executive

Aditi Tracking Support Pvt. Ltd.; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditi Tracking is seeking a hands-on Marketing Campaign Specialist to turn strategy into live campaigns. You will collaborate with design and sales to execute paid ads on LinkedIn, Google, and Meta, manage social content, and track performance.

Responsibilities include SEO, landing page and email campaigns, and CRM data accuracy. You’ll provide weekly reports and contribute to lead generation efforts that drive sales in a fast-growing telematics business.

Qualifications

• 2+ years running paid campaigns hands-on (not only through an agency), with results you can explain.
• Knowledge of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager and GA4.
• Basic SEO and website/CMS skills (WordPress or similar).
• Comfortable with Excel/Google Sheets for reporting.
• B2B or lead-generation marketing experience.
• Exposure to CRM or marketing automation tools (Zoho, HubSpot, Salesforce or similar).
• Basic design or video editing skills (Canva, CapCut or similar).
• Execution discipline and attention to detail
• Curiosity to test and learn
• Teamwork across design, sales and agencies
• Comfort with numbers

Responsibilities

• Set up, run and optimise paid campaigns on LinkedIn, Google Ads and Meta, within agreed budgets.
• Manage the company's social media calendar: schedule posts, track engagement, respond to comments and messages.
• Execute SEO tasks: on-page optimisation, keyword tracking, blog publishing, technical fixes with the web team.
• Build and update landing pages, email campaigns and WhatsApp broadcasts for lead generation.
• Brief the graphic designer with clear requirements and timelines; check creatives before they go live.
• Ensure every lead is captured correctly in the CRM with source and campaign tagged, and passed to Sales on time.
• Support offline events with digital promotion, registration pages and post-event follow-up campaigns.
• Prepare weekly campaign reports: spend, reach, clicks, leads, cost per lead and key learnings.

Skills

Paid campaigns management

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

SEO basics

WordPress

Excel / Google Sheets

CRM familiarity

Lead generation

Team collaboration

Education

Bachelor's in Marketing / Communications

Tools

Google Analytics 4

HubSpot / Salesforce / Zoho

Canva / CapCut

WordPress

Job description

Aditi Tracking has been at the forefront of the telematics industry in India since 2011, offering innovative solutions for vehicle tracking and fleet management. With a commitment to excellence and cutting-edge technology, we empower businesses to optimize their operations and enhance productivity.

Website: https://www.adititracking.com/

Job Overview:

A marketing plan only creates value when it goes live: on time, correctly set up and tracked. This role turns the marketing strategy into running campaigns, works hand in hand with the designer and sales team, and reports what is working so the team can do more of it.

Key Responsibilities:

• Set up, run and optimise paid campaigns on LinkedIn, Google Ads and Meta, within agreed budgets.
• Manage the company's social media calendar: schedule posts, track engagement, respond to comments and messages.
• Execute SEO tasks: on-page optimisation, keyword tracking, blog publishing, technical fixes with the web team.
• Build and update landing pages, email campaigns and WhatsApp broadcasts for lead generation.
• Brief the graphic designer with clear requirements and timelines; check creatives before they go live.
• Ensure every lead is captured correctly in the CRM with source and campaign tagged, and passed to Sales on time.
• Support offline events with digital promotion, registration pages and post-event follow-up campaigns.
• Prepare weekly campaign reports: spend, reach, clicks, leads, cost per lead and key learnings.

Skills & Qualifications:

• 2+ years running paid campaigns hands-on (not only through an agency), with results you can explain.
• Working knowledge of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager and Google Analytics 4.
• Basic SEO and website/CMS skills (WordPress or similar).
• Comfortable with Excel/Google Sheets for reporting.
• B2B or lead-generation marketing experience.
• Exposure to CRM or marketing automation tools (Zoho, HubSpot, Salesforce or similar).
• Basic design or video editing skills (Canva, CapCut or similar).
• Execution discipline and attention to detail
• Curiosity to test and learn
• Teamwork across design, sales and agencies
• Comfort with numbers

You will work on real B2B campaigns end-to-end, learn directly from the marketing lead, and see exactly how your campaigns contribute to sales.

• Great team of smart people, in a friendly and open culture
• No dumb managers, no stupid tools to use, no rigid working hours
• No waste of time in enterprise processes, real responsibilities and autonomy
• Expand your knowledge of various business industries
• Create content that will help our users on a daily basis
• Real responsibilities and challenges in a fast evolving company

Each employee has a chance to see the impact of his work.You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weeklysports sessions, team building events, monthly drink, and much more

A full-time position
Attractive salary package.

Trainings

12 days / year, including
6 of your choice.

Sport Activity

Play any sport with colleagues,
the bill is covered.