Digital Marketing Executive

MedAce Business Solutions Pvt Ltd; Maharashtra; Presencial; INR 109.000 - 392.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Provident Fund

Descripción de la vacante

MedAce Business Solutions Pvt Ltd is seeking a digital marketing professional to lead SEO/SEM and paid social efforts. The role involves developing strategies, optimizing pages and ads, and collaborating with content and design teams to maximize conversions.

You will analyze data from Google Analytics, Search Console, and other tools, adjust campaigns, and report performance to stakeholders. Travel may be involved as part of on-the-road work location.

Formación

• Minimum 2 years of SEO experience.
• Experience with SEM, PPC and paid social campaigns preferred.
• Strong data analysis and optimization skills.

Responsabilidades

• Develop and execute SEO strategies to improve organic rankings.
• Optimize on-page content, meta tags, headlines, images and internal linking.
• Implement off-page SEO tactics like link-building and partnerships.
• Monitor SEO performance using analytics tools and adjust strategies.
• Develop and manage SEM campaigns, including Google/Bing Ads.
• Set up and optimize PPC campaigns for maximum ROI and performance.
• Conduct A/B tests on ads, landing pages and copy.
• Analyze PPC metrics (CTR, CPA, conversions) and report ROI.
• Plan and manage paid social campaigns across Facebook, Instagram, LinkedIn, and Twitter.
• Define objectives, segment audiences and optimize budgets.
• Collaborate with content and design teams to align ads with brand.
• Stay updated on digital marketing trends and tools.
• Prepare performance reports for stakeholders and future opportunities.

Descripción del empleo

Key Responsibilities

• SEO Strategy and Optimization:
• Conduct keyword research to identify high-potential SEO opportunities and develop an effective strategy to improve organic search rankings.
• Optimize on-page content, including meta tags, headlines, images, and internal linking to ensure content is search-engine friendly.
• Implement off-page SEO tactics such as link-building, partnerships, and guest blogging.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., Ahrefs, SEMrush) and make data-driven adjustments to improve rankings.
• SEM (Search Engine Marketing) and PPC Campaign Management:
• Develop and manage SEM strategies, including paid search campaigns (Google Ads, Bing Ads) to drive traffic and generate leads.
• Set up, monitor, and optimize PPC campaigns to ensure maximum ROI, focusing on keywords, bidding strategies, and ad copy.
• Conduct A/B testing for ad copy, landing pages, and other ad elements to improve performance.
• Analyze and report on PPC campaign performance, using metrics such as CTR (click-through rate), conversion rate, cost per acquisition (CPA), and overall ROI.
• Paid Social Media Advertising:
• Plan, create, and execute paid social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Define clear objectives for each paid social media campaign (brand awareness, lead generation, conversions, etc.) and manage the budget accordingly.
• Segment audiences effectively to target specific demographics, interests, and behaviors.
• Track, measure, and optimize social media campaigns to ensure goals are being met and to improve performance over time.
• Analytics and Reporting:
• Monitor and track all digital marketing efforts (SEO, SEM, PPC, social media ads) through analytics tools (Google Analytics, Facebook Ads Manager, etc.).
• Analyze key metrics (traffic, conversions, engagement, etc.) to evaluate the success of campaigns and make data-driven recommendations for optimization.
• Prepare and present performance reports to stakeholders, highlighting insights, progress, and future opportunities for campaign improvements.
• Content and Creative Collaboration:
• Work with the content team to ensure digital ads and landing pages are aligned with the institution's brand voice and objectives.
• Collaborate with the design team to create engaging visuals for digital ads, banners, and landing pages.
• Ensure that all content is optimized for both SEO and conversion, driving the best results from both organic and paid efforts.
• Stay Up-to-Date with Digital Marketing Trends:
• Continuously monitor industry trends, best practices, and updates in SEO, SEM, PPC, and social media advertising.
• Implement new tools, tactics, and strategies to keep the institution’s digital marketing efforts innovative and competitive.
• Attend webinars, workshops, and other learning opportunities to stay updated on the latest digital marketing techniques and strategies.
• Campaign Budget Management:
• Develop and manage the budget for digital marketing campaigns, ensuring efficient use of resources and staying within allocated spend.
• Analyze campaign cost-effectiveness and adjust budgets and strategies as needed to maximize results.

Job Types: Full-time, Permanent

Pay: ₹9,743.98 - ₹35,152.91 per month

Benefits

• Provident Fund

Application Question(s)

• What is your current CTC?

Experience

• SEO: 2 years (Preferred)

Work Location: On the road