Digital Marketing Executive

Khaticraft; New Delhi; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Khaticraft in New Delhi is seeking an Engineer with expert AI knowledge to drive performance marketing across Google Ads, Meta Ads, and LinkedIn Ads. You will build landing pages, optimize for CRO, and manage analytics through Google Analytics and Tag Manager.

The role includes automation of CRM campaigns via push, WhatsApp, email, and SMS, and ongoing brand management to enhance online reputation. Applicants should possess a strong AI toolkit background and hands-on experience with Claude,

Qualifications

• Engineering background with expertise in AI-driven marketing
• Strong understanding of performance marketing across Google Ads, Meta Ads and LinkedIn Ads
• Experience with analytics and CRO tools to optimize funnels and pages

Responsibilities

• Google Ads-Perfomance Marketing
• Meta Ads- Lead Gen
• LinkedIn Ads
• Website Page Building & Improvement
• Full-Stack SEO for Website- Technical SEO-AI Visibility, Semantic SEO
• Brand Building or Online Reputation Management
• Lead Generation & Funnel Building
• Interaction Automation - CRM campaigns across push notifications, WhatsApp, email, and SMS
• Google Analytics
• Pixel & conversion tracking
• AI based Marketing- AEO , GEO etc
• Advance Knowledge of AI Tools- Claude, Heygen, chatgpt etc
• Google Tag Manager
• Search Arbitrage Compaign
• Marketing Automation- N8N or Make ai tools
• Landing Page Optimization
• CRO Optimization-Identify Goals, Analyze Funnel, Formulate Hypotheses, Run A/B tests to validate hypotheses
• Inbound and Outbound Voice Automation
• Agentic Ad Ops: Deployed n8n workflows and Manus AI agents to automate search term monitoring and negative keyword exclusions

Skills

AI knowledge

Growth marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

N8N

Make

Job description

Role & responsibilities

• Google Ads-Perfomance Marketing
• Meta Ads- Lead Gen
• LinkedIn Ads
• Website Page Building & Improvement
• Full-Stack SEO for Website- Technical SEO-AI Visibility, Semantic SEO
• Brand Building or Online Reputation Management
• Lead Generation & Funnel Building
• Interaction Automation - CRM campaigns across push notifications, WhatsApp, email, and SMS
• Google Analytics
• Pixel & conversion tracking
• AI based Marketing- AEO , GEO etc
• Advance Knowledge of AI Tools- Claude, Heygen, chatgpt etc
• Google Tag Manager
• Search Arbitrage Compaign
• Marketing Automation- N8N or Make ai tools
• Landing Page Optimization
• CRO Optimization-Identify Goals, Analyze Funnel, Formulate Hypotheses, Run A/B tests to validate hypotheses
• Inbound and Outbound Voice Automation
• Agentic Ad Ops: Deployed n8n workflows and Manus AI agents to automate search term monitoring and negative keyword exclusions

Preferred candidate profile

• Engineer with Expert AI knowledge