Assistant Manager - Digital Marketing

Bar Code India Ltd.; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Bar Code India Ltd. in Gurugram seeks a hands-on Digital Marketing Lead with 5+ years of experience to drive campaigns across Google Ads and LinkedIn Ads, optimize SEO, and deliver data-driven insights.

You will own website management, analytics, reporting, and social media strategy, collaborating with sales and external agencies. Proficiency in GA4, GTM, Looker Studio, and AI-assisted marketing is highly valued.

Qualifications

• 5+ years of hands-on experience in digital marketing.
• Proven track record in campaign management and performance marketing.
• Strong SEO, content optimization, and analytics capabilities.
• Experience with AI/generative AI tools in marketing.
• Excellent communication and project management skills.

Responsibilities

• Plan, execute, monitor, and optimize campaigns across Google Ads, LinkedIn Ads, and relevant third-party platforms.
• Manage campaign budgets, targeting, keywords, creatives, landing pages, and conversion tracking.
• Optimize CPL, CPA, ROI/ROAS, and lead quality; conduct A/B tests.
• Own end-to-end website management from a marketing perspective.
• Drive SEO with technical, on-page, and content strategies and monitor results.
• Track performance across paid, organic, website, and social channels.
• Collaborate with Sales and external agencies; manage vendors.

Skills

Campaign Mgmt

SEO

Analytics

Reporting

Social Media

LinkedIn Ads

Google Ads

AI Marketing

Tools

Google Ads

LinkedIn Ads

GA4

GTM

Looker Studio

SEMrush

Ahrefs

Screaming Frog

Similarweb

Job description

5+ years of hands-on experience in Digital Marketing.

Strong expertise across all five core areas:

• o Campaign Management / Performance Marketing
• o SEO
• o Analytics & Performance Reporting
• o Social Media Management

Strong hands-on experience with Google Ads and LinkedIn Ads.

Strong knowledge of website CMS platforms, website updates, landing pages, UX, and basic understanding of HTML/CSS.

Strong knowledge of technical, on-page, and content SEO.

Excellent understanding of GA4, Google Tag Manager, Google Search Console, and Looker Studio.

Experience with SEMrush, Ahrefs, Screaming Frog, Similarweb, or equivalent tools.

Experience with CRO, landing-page optimization, and A/B testing.

Strong understanding of digital marketing metrics including CPL, CPA, CAC, CTR, CPC, conversion rate, ROI, and ROAS.

Strong practical knowledge of AI/Generative AI tools and their application in digital marketing.

Excellent analytical, communication, coordination, and project-management skills.

Key Responsibilities

1. 1. Campaign Management – Performance Marketing
   • Plan, execute, monitor, and optimize campaigns across Google Ads, LinkedIn Ads, and relevant third-party platforms.
   • Manage campaign budgets, targeting, keywords, creatives, landing pages, and conversion tracking.
   • Optimize campaigns based on CPL, CPA, conversion rate, lead quality, ROI/ROAS, and pipeline contribution.
   • Conduct A/B testing of ads, audiences, creatives, and landing pages.
   • Work with Sales to improve lead quality and marketing-to-sales conversion.
2. 2. Website Management & Maintenance
   • Take end-to-end ownership of the company website from a marketing perspective.
   • Manage regular website updates, content changes, landing pages, forms, banners, CTAs, product/service pages, and other website requirements.
   • Ensure the website remains accurate, updated, functional, fast, secure, and user-friendly.
   • Identify and coordinate resolution of broken links, technical issues, tracking issues, UX problems, and performance gaps.
   • Work closely with developers/designers or external agencies for website enhancements and fixes.
   • Monitor website performance, traffic, user behavior, and conversion rates.
   • Ensure website changes follow SEO, UX, analytics, and conversion best practices.
   • Continuously identify opportunities to improve website experience and lead generation.
3. 3. SEO
   • Own and execute the organization's SEO strategy.
   • Conduct keyword research, competitor analysis, content-gap analysis, and search-intent analysis.
   • Manage technical SEO, on-page SEO, content SEO, internal linking, and off-page initiatives.
   • Monitor rankings, organic traffic, search visibility, and organic conversions.
   • Identify and resolve technical SEO issues including indexing, crawling, page speed, Core Web Vitals, metadata, redirects, canonicalization, and site structure.
   • Stay updated with Google algorithm updates, AI Search, and GEO (Generative Engine Optimization).
4. 4. Analytics & Reporting
   • Track and analyze performance across paid, organic, website, and social channels.
   • Use GA4, Google Search Console, Google Tag Manager, Looker Studio, and other analytics tools.
   • Ensure accurate tracking of campaigns, conversions, events, and UTM parameters.
   • Build regular performance reports and dashboards.
   • Identify trends, insights, and opportunities to improve digital marketing performance.
   • Measure marketing performance against KPIs, ROI, lead quality, and business outcomes.
5. 5. Social Media Management
   • Manage the organization's social media presence across relevant platforms, particularly LinkedIn.
   • Develop and maintain the social media calendar.
   • Coordinate content, creatives, campaigns, and publishing.
   • Monitor engagement, reach, traffic, and lead-generation performance.
   • Identify relevant trends and opportunities to improve brand visibility and engagement.
   • Ensure consistency of brand messaging across digital channels.
6. 6. AI, Automation & Marketing Technology
   • Use AI and automation tools to improve campaign management, SEO, content, analysis, reporting, and productivity.
   • Leverage tools such as ChatGPT, Claude, Gemini, Perplexity, and AI-powered marketing platforms.
   • Identify opportunities to automate repetitive marketing and reporting activities.
   • Stay updated on AI Search, Generative AI, GEO, marketing automation, and emerging MarTech.
   • Continuously evaluate new tools and technologies that can improve marketing performance.
7. 7. Competitor & Market Analysis
   • Monitor competitor activity across SEO, paid media, websites, content, and social media.
   • Identify market trends, opportunities, and best practices.
   • Benchmark digital performance and recommend improvements.
   • Manage external digital agencies, developers, designers, and marketing vendors as required.
   • Define requirements, timelines, KPIs, and deliverables.
   • Ensure quality and timely execution of outsourced activities.