Full Stack Digital Marketing Specialist

Prudent Technologies and Consulting, Inc.

Hyderabad

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

Prudent Technologies and Consulting, Inc. is seeking a Full Stack Digital Marketing Specialist to own end-to-end digital initiatives across paid media, SEO, AI search optimization, WordPress development, and analytics. The role requires hands-on Google Ads and LinkedIn campaign management, and a proactive, growth-minded approach.

You will drive website performance, implement marketing automation, and deliver insights through analytics to optimize campaigns and conversions.

Qualifications

Experience in managing Google Ads and LinkedIn campaigns.
Strong knowledge of SEO and AI search optimization practices.
Proficiency with WordPress and website performance optimization.
Ability to analyze data and derive actionable insights using analytics and automation tools.

Responsibilities

Plan, execute, optimize, and scale Google Ads and LinkedIn campaigns.
Optimize content for AI search engines and implement structured data.
Develop and execute on-page, off-page, and technical SEO strategies.
Develop WordPress landing and service pages; QA and site maintenance.
Monitor Core Web Vitals and improve page speed and mobile usability.
Manage analytics stacks and deliver dashboards and monthly reports.
Execute marketing automation campaigns and ABM initiatives.

Skills

Google Ads

LinkedIn Campaign Manager

Performance Marketing

Conversion Tracking

Budget Optimization

A/B Testing

Technical SEO

AEO (Answer Engine Optimization)

GEO (Generative Engine Optimization)

Core Web Vitals

Tools

Google Analytics 4

Google Search Console

Looker Studio

Microsoft Clarity

HubSpot

Pardot

ChatGPT

Gemini

Perplexity

AI-powered SEO tools

Job description

We are looking for a highly skilled Full Stack Digital Marketing Specialist to own and execute end-to-end digital marketing initiatives across paid media, SEO, AI Search Optimization (AEO/GEO), WordPress development, website performance, marketing automation, and analytics.

The ideal candidate should have hands-on experience in managing Google Ads and LinkedIn campaigns, optimizing websites for search and AI-driven search engines, improving Core Web Vitals, developing WordPress pages, executing marketing automation campaigns, and delivering actionable insights through analytics. This role requires a proactive individual with strong ownership, technical expertise, and a growth mindset.

Key Responsibilities

1. Paid Media Management (Google Ads & LinkedIn)

Plan, execute, optimize, and scale Google Ads (Search, Display, Remarketing, Performance Max) campaigns.
Manage LinkedIn Campaign Manager, including Sponsored Content, Lead Generation Forms, Message Ads, and ABM campaigns.
Optimize campaign performance to achieve target CPL, CTR, Conversion Rate, and ROI.
Conduct A/B testing for ad creatives, audiences, landing pages, and bidding strategies.
Manage campaign budgets and ensure efficient media spend.
Implement conversion tracking, UTM parameters, and attribution models.
Deliver campaign performance reports with optimization recommendations.

2. AI Search Optimization (AEO & GEO)

Optimize website content for AI-powered search engines and Large Language Models.
Implement structured data, schema markup, entity optimization, and semantic search best practices.
Improve visibility across AI search platforms and Generative Engine Optimization (GEO).
Monitor emerging AI search trends and recommend implementation strategies.
Collaborate with content teams to create AI-search-friendly content.

3. Search Engine Optimization (SEO)

Develop and execute on-page, off-page, and technical SEO strategies.
Perform keyword research, competitor analysis, and content optimization.
Improve keyword rankings, organic traffic, and website conversions.
Monitor indexing, crawlability, and technical SEO issues using Google Search Console and SEO tools.
Implement internal linking, metadata optimization, canonicalization, and redirect management.

4. WordPress Development & Website Management

Develop and publish landing pages, service pages, blogs, and campaign pages in WordPress.
Create and maintain author pages.
Perform website QA before publishing.
Manage website content updates, redirects, plugins, and page optimization.
Coordinate with developers to resolve technical issues and enhance website functionality.

5. Core Web Vitals & Website Performance

Monitor and improve Core Web Vitals across all websites.
Optimize page speed, mobile usability, and technical performance.
Identify and resolve website performance issues.
Collaborate with development teams to implement performance enhancements.
Conduct regular website health and technical audits.

6. Analytics & Reporting

Manage Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio.
Develop dashboards to measure website, SEO, paid campaign, and conversion performance.
Track KPIs and provide actionable insights to improve marketing performance.
Analyze user behavior, attribution, and funnel performance.
Deliver monthly executive reports with recommendations.

7. Marketing Automation & Campaign Management

Execute email marketing campaigns and nurture journeys.
Manage marketing automation platforms and campaign workflows.
Support Account-Based Marketing (ABM) initiatives.
Execute partner MDF campaigns from planning through reporting.
Optimize campaign landing pages for lead generation and conversion.
Research emerging digital marketing, AI, and automation technologies.
Identify new growth opportunities across paid, organic, and AI search channels.
Recommend and implement process improvements and marketing automation.
Stay updated with Google algorithm changes, AI search developments, and industry best practices.
Drive continuous optimization to improve digital marketing performance and business outcomes.

Required Skills

Paid Media