Digital Marketing Manager

Bookswagon; Sector 10; On-site; INR 3,000,000 - 5,200,000; Full time

Benefits offered by this job

Competitive CTC

Career progression

Job summary

Bookswagon in Noida seeks a Senior Technical & AI-Driven Digital Marketing Manager (E-commerce) to lead AI-enabled marketing, SEO, and high-budget Google Ads campaigns in-office.

Role requires 8+ years in Digital Marketing and an MBA/PGDM in Marketing; you will mentor a cross-functional team, drive AI strategy, and optimize performance.

Qualifications

• MBA in Marketing or PGDM in Marketing from a recognized institution.
• 8+ years of hands-on Digital Marketing experience, with 5+ years in technical SEO & e-commerce.
• Proven capability in leveraging AI tools for marketing operations and structured prompting techniques.
• Strong ability to analyze complex data, read algorithm updates, and distill actionable insights.
• Lifelong learner with a habit of reading business, psychology, technology, management books.

Responsibilities

• AI Integration & Prompt Engineering: Design, test, and deploy structured prompts across LLMs to scale content optimization, audience persona building, and data analysis.
• Technical SEO & Web Performance: Audits, server response times, Core Web Vitals, crawl budget, and schema markup optimization.
• Paid Media & E-commerce Management: Strategy, setup, and optimization of high-budget Google Ads campaigns; manage Google Merchant Center data feeds and scale Shopping ads.
• Research, Team Leadership & Operations: R&D on AI marketing frameworks, lead a multidisciplinary team, and implement sprint planning with capacity tracking.
• Drive CRO strategies tailored for e-commerce journeys and checkout funnels.

Skills

AI integration

Technical SEO

Google Ads

E-commerce marketing

Prompt engineering

Team leadership

Data analysis

Education

MBA in Marketing

PGDM in Marketing

Tools

Google Merchant Center

Google Analytics

Job description

Job Title: Technical & AI-Driven Digital Marketing Manager (E-commerce)
Location: Noida, Uttar Pradesh (In-Office / Full-Time)
Experience Level: 8+ Years (Mid-to-Senior)
Education Requirement: Master of Business Administration (MBA) in Marketing / Post Graduate Diploma in Management (PGDM) in Marketing

Key Responsibilities

1. AI Integration & Prompt Engineering
   1. Prompt Engineering: Design, test, and deploy highly effective, structured prompts across LLMs (e.g., ChatGPT, Claude) to scale content optimization, audience persona building, and data analysis.
   2. AI Workflow Automation: Integrate AI tools into daily workflows to streamline copywriting, metadata generation, automated reporting, and campaign structuring.
   3. AI Literacy: Act as the internal champion for AI, ensuring the marketing team safely and effectively adopts AI tools to boost daily efficiency.
2. Technical SEO & Web Performance
   1. Conduct deep technical SEO audits covering server response times, Core Web Vitals, and crawl budget optimizations.
   2. Manage complex website architectures, ensuring full proper knowledge and execution of XML sitemaps, robots.txt, canonicalization, and schema markup.
   3. Optimize on-page elements systematically, including advanced metadata, HTML structures, and strategic meta-keywords layout.
   4. Collaborate directly with web development teams to resolve server-side errors, indexing issues, and rendering bugs.
3. Paid Media & E-commerce Management
   1. End-to-end strategy, setup, and optimization of high-budget Google AdWords (Google Ads) campaigns across Search, Display, and Performance Max.
   2. Own the Google Merchant Center (Merchant Console) ecosystem, troubleshooting product data feeds, managing diagnostics, and scaling Google Shopping ads.
   3. Drive conversion rate optimization (CRO) strategies specifically tailored for e-commerce user journeys and checkout funnels.
4. Research, Team Leadership & Operations
   1. Research & Development (R&D): Actively research emerging digital marketing frameworks, algorithm updates, and AI technologies to future-proof company strategies.
   2. Lead, mentor, and inspire a multidisciplinary digital marketing team to achieve monthly and quarterly performance KPIs.
   3. Implement efficient team time assignments and capacity tracking to ensure maximum productivity without burnout.
   4. Translate high-level company targets into clear, actionable sprint plans for individual team members (target-driven alignment).

Candidate Requirements

• Education: MBA in Marketing or PGDM in Marketing from a recognized institution.
• Experience: Minimum 8+ years of hands-on experience in Digital Marketing, with at least 5+ years managing technical SEO and e-commerce profiles.
• AI & Prompt Engineering Expertise: Proven capability in leveraging AI tools for marketing operations. Mastery of structured prompting techniques (e.g., chain-of-thought, few-shot prompting).
• Research-Oriented Mindset: Strong ability to analyze complex data sets, dissect search algorithm whitepapers, and distill actionable insights.
• Habitual Reader: A lifelong learner with a documented habit of reading books (business, psychology, technology, management) to constantly refine execution strategies.
• Technical SEO Mastery: Strong understanding of HTTP server responses (status codes), CDN configurations, and web performance metrics.
• Platform Mastery: Advanced certification in Google AdWords and deep familiarity with Google Merchant Center management.
• Leadership Skills: Proven track record of managing marketing teams, delegating workflows, and tracking time accountability.

What We Offer

• Competitive CTC matching Noida market standards for senior talent, plus performance-linked bonuses.
• Opportunities for rapid career progression within a high-growth environment.