Digital Marketing Executive

Propack Technologies; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

Propack Technologies is seeking a Dynamic and Creative Digital Marketing Executive in Mumbai to develop, implement, and manage digital campaigns that boost brand presence and drive business growth. The role requires staying updated with trends, tools, and best practices, with exposure to domestic and international exhibitions.

The ideal candidate will handle social platforms, content creation, SEO, email marketing, and video production, collaborating with internal teams to align strategies with

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience (3-5 years) in digital marketing or a similar role.
• Hands-on experience with social media management and advertising tools.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Ability to analyse data and provide insights for continuous improvement.
• Understanding of video marketing and content creation.
• Ability to multitask and manage timelines in a dynamic, fast-paced environment.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and online engagement.
• Manage and optimize company social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
• Create, curate, and publish engaging content for digital channels.
• Perform keyword research and implement SEO strategies to improve website ranking.
• Manage email marketing campaigns and newsletters.
• Edit and produce high-quality videos for marketing campaigns and social media.
• Collaborate with internal teams to align marketing strategies with business goals.
• Stay updated with industry trends and emerging digital marketing technologies.
• Handle Domestic + International exhibitions
• Co-ordinate with agency and keep website updated.
• Manage digital assets for exhibitions (banners, invites, branded stationery)
• Execute email, WhatsApp, and social media campaigns and reporting.

Skills

Digital marketing

Social media management

Content creation

SEO

Email marketing

Video editing

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Social media advertising tools

Job description

We are looking for a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that enhance our brand presence and drive business growth. This role requires a deep understanding of current digital marketing trends, tools, and best practices.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase brand awareness and online engagement.
• Manage and optimize company social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
• Create, curate, and publish engaging content for digital channels.
• Perform keyword research and implement SEO strategies to improve website ranking.
• Manage email marketing campaigns and newsletters.
• Edit and produce high-quality videos for marketing campaigns and social media.
• Collaborate with internal teams to align marketing strategies with business goals.
• Stay updated with industry trends and emerging digital marketing technologies.
• Handle Domestic + International exhibitions
• Co-ordinate with agency and keep website updated.
• Manage digital assets for exhibitions (banners, invites, branded stationery)
• Execute email, WhatsApp, and social media campaigns and reporting.

Qualifications and Skills:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience (3-5 years) in digital marketing or a similar role.
• Hands-on experience with social media management and advertising tools.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Ability to analyse data and provide insights for continuous improvement.
• Understanding of video marketing and content creation.
• Ability to multitask and manage timelines in a dynamic, fast-paced environment