Digital Marketing Executive

CodeGama; Bengaluru; On-site; INR 300,000 - 500,000; Full time

Job summary

CodeGama in Bengaluru is seeking a creative Digital Marketing Executive to join our team. You will plan and execute digital marketing activities, manage social media presence, and create engaging content that strengthens our brand and drives growth.

The role favors someone who blends creativity with execution, is eager to learn, experiment, and stay updated with the latest digital marketing trends. 1–3 years of experience preferred.

Qualifications

• 1–3 years of experience in digital marketing or social media.
• Strong writing and communication skills.
• Basic understanding of SEO, Google Analytics, and campaign metrics.
• Ability to create engaging social media content and ideas.
• Strong organizational and time-management skills.
• Willingness to learn new tools and trends.

Responsibilities

• Manage and maintain social media platforms with content calendars.
• Develop ideas for posts, blogs, newsletters, and digital content.
• Coordinate with designers and editors to produce assets.
• Assist in planning and executing digital marketing campaigns.
• Monitor campaign performance and provide optimization insights.
• Conduct basic audience and competitor research.

Skills

Social media marketing

Content writing

Digital marketing fundamentals

Google Analytics

Paid advertising

Campaign analysis

Time management

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

We are looking for a creative, proactive, and result-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing digital marketing activities, managing social media presence, creating engaging content, and supporting campaigns that strengthen our brand visibility and business growth.

This role is ideal for someone who combines creativity with execution and is eager to learn, experiment, and stay updated with the latest digital marketing trends.

Key Responsibilities

1. Social Media Management

• Manage and maintain the company’s social media platforms, including LinkedIn, Instagram, Facebook, and X.
• Develop and execute social media content calendars.
• Create, curate, and publish engaging content aligned with brand objectives.
• Monitor audience engagement, comments, messages, and overall social media performance.
• Stay updated on social media trends, formats, and best practices.

2. Content Creation & Marketing

• Develop ideas for social media posts, campaigns, blogs, newsletters, and other digital content.
• Write clear, engaging, and brand-aligned copy.
• Coordinate with designers, video editors, and internal teams to develop creative assets.
• Repurpose existing content into different formats for various digital platforms.
• Assist in planning and executing digital marketing campaigns.
• Monitor campaign performance and provide insights for optimization.
• Conduct basic audience and competitor research.

4. SEO & Website

• Support basic on-page and off-page SEO activities.
• Conduct keyword research and identify content opportunities.
• Assist with website content updates and optimization.
• Monitor basic website performance and traffic metrics.

5. Analytics & Reporting

• Track social media, website, and campaign performance.
• Analyze key metrics and identify areas for improvement.
• Use insights and data to improve future campaigns and content.

Requirements

• 1-3 years of experience in digital marketing, social media marketing, or a related field.
• Good understanding of social media platforms and digital marketing fundamentals.
• Strong content writing and communication skills.
• Basic understanding of SEO, Google Analytics, paid advertising, and digital campaign metrics.
• Ability to create engaging social media content and campaign ideas.
• Strong organizational and time-management skills.
• Willingness to learn new tools, platforms, and digital marketing trends.

Good to Have

• Basic knowledge of video editing and short-form video content.
• Experience with Google Ads / Meta Ads / LinkedIn Ads.
• Experience working with B2B or professional-services brands.
• What We’re Looking For
• More than just someone who can post content, we’re looking for someone who can think, create, execute, measure, and improve.
• You should be curious about what makes people engage with content, comfortable experimenting with new ideas, and able to turn a marketing objective into meaningful digital communication.