Digital Marketing Executive

EFIcyent, Inc.; Bengaluru; On-site; INR 450,000 - 750,000; Full time

Job summary

EFIcyent, Inc. in Bengaluru is seeking a Digital Marketing Executive who is creative, proactive, and results-driven to plan and execute digital marketing activities, manage social media presence, create engaging content, and support campaigns to boost brand visibility and growth.

The ideal candidate combines creativity with execution, stays updated on trends, and is eager to learn and experiment while collaborating with design and content teams to deliver measurable results across social,

Qualifications

• 1–3 years of digital marketing experience.
• Strong writing and communication skills.
• Familiarity with social media platforms and digital marketing fundamentals.
• Basic understanding of SEO, Analytics, and paid campaigns.

Responsibilities

• Manage social media channels and content calendars.
• Create engaging content and coordinate with designers and teams.
• Plan and execute digital marketing campaigns and monitor performance.
• Assist with SEO activities and website content updates.
• Track key metrics and derive insights to optimize future campaigns.

Skills

Social media management

Content creation & copywriting

Campaign planning & execution

SEO basics

Analytics & reporting

Tools

Google Analytics

LinkedIn Ads

Meta Ads Manager

SEO tools (basic)

Job description

We are looking for a creative, proactive, and result-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing digital marketing activities, managing social media presence, creating engaging content, and supporting campaigns that strengthen our brand visibility and business growth.

This role is ideal for someone who combines creativity with execution and is eager to learn, experiment, and stay updated with the latest digital marketing trends.

Key Responsibilities

1. Social Media Management

• Manage and maintain the company’s social media platforms, including LinkedIn, Instagram, Facebook, and X.
• Develop and execute social media content calendars.
• Create, curate, and publish engaging content aligned with brand objectives.
• Monitor audience engagement, comments, messages, and overall social media performance.
• Stay updated on social media trends, formats, and best practices.

2. Content Creation & Marketing

• Develop ideas for social media posts, campaigns, blogs, newsletters, and other digital content.
• Write clear, engaging, and brand-aligned copy.
• Coordinate with designers, video editors, and internal teams to develop creative assets.
• Repurpose existing content into different formats for various digital platforms.
• Assist in planning and executing digital marketing campaigns.
• Monitor campaign performance and provide insights for optimization.
• Conduct basic audience and competitor research.

4. SEO & Website

• Support basic on-page and off-page SEO activities.
• Conduct keyword research and identify content opportunities.
• Assist with website content updates and optimization.
• Monitor basic website performance and traffic metrics.

5. Analytics & Reporting

• Track social media, website, and campaign performance.
• Analyze key metrics and identify areas for improvement.
• Use insights and data to improve future campaigns and content.

Requirements

• 1-3 years of experience in digital marketing, social media marketing, or a related field.
• Good understanding of social media platforms and digital marketing fundamentals.
• Strong content writing and communication skills.
• Basic understanding of SEO, Google Analytics, paid advertising, and digital campaign metrics.
• Ability to create engaging social media content and campaign ideas.
• Strong organizational and time-management skills.
• Willingness to learn new tools, platforms, and digital marketing trends.

Good to Have

• Basic knowledge of video editing and short-form video content.
• Experience with Google Ads / Meta Ads / LinkedIn Ads.
• Experience working with B2B or professional-services brands.
• What We're Looking For
• More than just someone who can post content, we're looking for someone who can think, create, execute, measure, and improve.
• You should be curious about what makes people engage with content, comfortable experimenting with new ideas, and able to turn a marketing objective into meaningful digital communication.