Digital Marketing Executive

Fourchain; Madurai District; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Opportunities for professional growth

Flexible work arrangements

Job summary

A leading IT services company in Madurai is seeking a Digital Marketing Executive to enhance their online presence. The ideal candidate will have 1-3 years of experience in digital marketing, focusing on SEO, email, and social media marketing. This full-time role offers competitive compensation and opportunities for professional growth.

Qualifications

• 1-3 years of experience in digital marketing focusing on SEO, email marketing, and social media.
• Proficiency in SEO tools like Ahrefs and Google Analytics.
• Strong analytical mindset and ability to work independently.

Responsibilities

• Identify target audiences and plan campaigns to drive traffic.
• Develop and execute SEO strategies with competitor analysis.
• Monitor and report on website performance using analytics.

Skills

SEO

Email marketing

Social media management

Google Analytics

Keyword research

Tools

Ahrefs

Screaming Frog

SEMrush

Google Analytics

Google Search Console

Job description

Dear Candidates,

Greetings from Fourchain Technologies! Fourchain Technologies is a leading IT Services & Consulting Company specializing in modernizing businesses with Web3, Blockchain, and AI solutions. We empower startups, mid‑size, and enterprise organizations worldwide with high‑end custom software that streamlines revenue and boosts productivity.

Digital Marketing Executive

Experience: 1‑3 years

Location: Madurai (On‑site)

Required Tools: Ahrefs, Screaming Frog, SEMrush, Keyword Planner, Google Analytics, Google Search Console

Responsibilities

• Identify target audiences and plan organic and paid campaigns to drive website traffic and leads.
• Develop and execute SEO strategies, build keyword research and site audit plans, and conduct competitor analysis.
• Collaborate with development and other teams to ensure SEO best practices are integrated into website architecture.
• Monitor and report on website performance with actionable insights for senior management.
• Leverage Google Analytics 4 for event tracking, validation, and reporting.
• Plan and build content strategy with keyword‑to‑page mapping, identify content gaps, and produce content calendars for on‑ and off‑page content.
• Manage company social media profiles and execute paid and organic social media initiatives.

Qualifications

• Minimum 1‑3 years of experience in digital marketing with a strong focus on SEO, email marketing, and social media.
• Proven expertise in SEO tools such as Screaming Frog, Ahrefs, SEMrush, Google Analytics, and Google Search Console.
• Demonstrated success in developing and executing SEO and paid campaigns that increase visibility and conversion.
• Experience managing social media campaigns and PR initiatives.
• Proficiency in MS Office (Excel, Word, PowerPoint) for data handling and reporting.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a dynamic, evolving environment.
• Strong analytical mindset and ability to thrive without constant oversight.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and career advancement.
• Flexible work arrangements with a focus on work‑life balance.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

IT Services and IT Consulting

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