Digital Marketing Executive

Arrow Thought Pvt Ltd; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Arrow Thought Pvt Ltd is seeking a Digital Marketing Executive to drive online presence and brand visibility. You will plan, execute, and optimize campaigns across multiple platforms, ensuring high-quality leads and customer engagement.

The role requires strategic thinking and hands-on execution, with responsibilities spanning SEO, SEM, social media, content creation, and analytics to keep Arrow Thought ahead in a competitive digital landscape.

Qualifications

• Strong understanding of SEO, Google Ads, social media advertising, and content marketing.
• Proficiency with digital analytics and automation tools (Google Analytics, Meta Business Suite, HubSpot, etc.).
• Excellent communication, analytical, and creative problem-solving skills.
• Ability to manage multiple projects and meet tight deadlines.

Responsibilities

• Plan and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage paid campaigns on Google Ads, Meta, LinkedIn, and other digital platforms to maximize ROI.
• Conduct keyword research, competitor analysis, and performance tracking using tools like Google Analytics, Search Console, and Tag Manager.
• Develop and manage content for social media, blogs, newsletters, and website updates aligned with brand goals.
• Collaborate with design and development teams to ensure creative and landing pages are optimized for conversions.
• Monitor campaign performance metrics, prepare detailed reports, and identify insights to improve future campaigns.
• Stay updated on the latest digital marketing trends, algorithms, and best practices to keep Arrow Thought ahead of the curve.

Skills

SEO

Google Ads

Social media advertising

Content marketing

Digital analytics

Education

Bachelor’s degree in Marketing/related field

Tools

WordPress

Canva

CMS

Job description

Salary: Not a constraint for the right candidate

About the Role :

we are seeking a dynamic and creative Digital Marketing Executive to drive our online presence and brand visibility. You will play a key role in planning, executing, and optimizing digital marketing campaigns across multiple platforms. This role requires both strategic thinking and hands-on execution to help Arrow Thought grow its digital footprint, attract quality leads, and enhance customer engagement.

Key Responsibilities:

• Plan and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage paid campaigns on Google Ads, Meta, LinkedIn, and other digital platforms to maximize ROI.
• Conduct keyword research, competitor analysis, and performance tracking using tools like Google Analytics, Search Console, and Tag Manager.
• Develop and manage content for social media, blogs, newsletters, and website updates aligned with brand goals.
• Collaborate with design and development teams to ensure creative and landing pages are optimized for conversions.
• Monitor campaign performance metrics, prepare detailed reports, and identify insights to improve future campaigns.
• Stay updated on the latest digital marketing trends, algorithms, and best practices to keep Arrow Thought ahead of the curve.

Requirements :

• Strong understanding of SEO, Google Ads, social media advertising, and content marketing.
• Proficiency with digital analytics and automation tools (Google Analytics, Meta Business Suite, HubSpot, etc.).
• Excellent communication, analytical, and creative problem-solving skills.
• Ability to manage multiple projects and meet tight deadlines.

Preferred Qualifications :

Bachelor’s degree in Marketing, Business, Communications, or a related field.

1–3 years of experience in digital marketing, preferably in an agency or tech-based environment.

Google Ads, Meta Blueprint, or HubSpot certification.

Experience with WordPress, Canva, or other CMS and design tools.

Basic understanding of HTML/CSS or web tracking setup is a plus.

• SS complex, No: 75/2, Rajaram Salai main road, KK Nager, Trichy -620021
• No: 3- 33 E , IInd Floor , PPK Buildings, OPP CSI Church, Main Road Marthandam, Kanyakumari - 629165

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