Digital Marketing Executive

IAT Technologies; Madurai District; On-site; INR 350,000 - 520,000; Full time

Job summary

Ibhan Agile Talent Technologies Private Limited in Madurai is seeking a Digital Marketing Executive for a full-time on-site role. You will plan and execute multi-channel campaigns, manage social media accounts, and maintain compelling web content to support business goals.

You will monitor performance using web analytics, optimize strategies based on data, collaborate with internal teams, ensure brand consistency, and prepare regular performance reports.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field preferred.
• Experience in campaign planning, brand awareness, and lead generation.
• Proficiency in social media marketing, content writing, and web analytics.

Responsibilities

• Plan and execute digital marketing campaigns across social media, web and email channels.
• Manage social media accounts and update engaging web content.
• Monitor campaign performance using web analytics tools and derive insights.
• Optimize strategies based on data and align activities with business goals.
• Collaborate with internal teams to ensure brand consistency across channels.
• Prepare regular performance reports and recommendations for improvement.

Skills

Campaign planning

Brand awareness

Lead generation

Communication skills

Social media marketing

Web content writing

Web analytics

SEO/SEM

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Canva

SEO tools

Email marketing tools

Job description

Company Description IAT Technologies is a technology-focused organization where innovation is central to everything we do. Our mission is to develop professionals who can drive progress in the digital landscape. The company focuses on delivering excellent technology solutions while fostering continuous learning and growth. Team members are encouraged to experiment with new ideas and tools to help shape the future of digital innovation.
Role Description The Digital Marketing Executive is a full-time on-site role based in Madurai. This role involves planning and executing digital marketing campaigns across multiple channels, including social media, web, and email. The Digital Marketing Executive will manage social media accounts, create and update web content, monitor campaign performance using web analytics tools, and optimize strategies based on data insights. Responsibilities also include collaborating with internal teams to align marketing activities with business goals, maintaining brand consistency, and preparing regular performance reports.
Qualifications

• Candidates should possess strong Marketing skills, including campaign planning, brand awareness, and lead generation.
• Candidates should possess excellent Communication skills for clear, professional interaction with internal teams and external stakeholders.
• Candidates should possess Social Media Marketing skills, including content scheduling, audience engagement, and platform-specific optimization.
• Candidates should possess Web Content Writing skills to create clear, engaging, and SEO-aware content for websites and digital channels.
• Candidates should possess Web Analytics skills to track performance, interpret data, and recommend improvements based on insights.
• Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are preferred.
• Familiarity with SEO/SEM, email marketing tools, and basic design tools (e.g., Canva or similar) is beneficial.
• Ability to work collaboratively on-site in Madurai, manage multiple tasks, and adapt to evolving digital trends.
  

For further details contact:
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