Digital Marketing Executive

Dream Solution Indore; Indore District; On-site; INR 1,674,000 - 2,678,400; Full time

Job summary

Dream Solution Indore is seeking a passionate Digital Marketing Executive to manage and optimize digital ad campaigns. The position requires 1-7 years of experience, with a strong emphasis on Meta Ads and Google Ads knowledge.

The ideal candidate holds a Bachelor's or Master's degree in Marketing or a related field, possesses good communication and analytical skills, and is eager to learn. This is a full-time role based in Indore with a salary range of ₹150,000 to ₹240,000 per month.

Qualifications

• Bachelors or Master’s degree in Marketing, Business, or a related field.
• Digital Marketing Certification (if available)
• Basic knowledge of MS Excel, ChatGPT, and Canva.

Responsibilities

• Assist in planning, creating, and optimizing Meta ad campaigns.
• Support Google Ads campaign setup.
• Monitor campaign performance and suggest optimizations.

Skills

Meta Ads Knowledge

Google Ads Knowledge

Analytical thinking

Communication skills

Education

Bachelor's or Master's degree in Marketing

Tools

MS Excel

ChatGPT

Canva

Job description

Full job description

Job Title: Digital Marketing Executive (1-7 Year Experience)

Location: Indore (Onsite) Experience: 1-7 Year

Job Overview

We are looking for a passionate and detail-oriented Digital Marketing Executive who has basic knowledge of Meta Ads and Google Ads. The candidate should understand campaign structure, audience targeting, ad performance metrics, and digital marketing fundamentals.

Key Responsibilities

• Assist in planning, creating, and optimizing Meta (Facebook & Instagram) ad campaigns
• Support Google Ads campaign setup (Search, Display, etc.)
• Work on campaign structure including Campaign Ad Set Ad
• Perform audience targeting including Custom Audience and Lookalike Audience
• Monitor campaign performance and suggest optimizations
• Support retargeting campaigns using Meta Pixel / tracking tools
• Manage daily and lifetime campaign budgets
• Understand and monitor ad learning phase performance
• Troubleshoot ad delivery issues
• Track and analyze campaign metrics and conversions

Required Skills / Knowledge

Meta Ads Knowledge

• Understanding of Campaign, Ad Set, and Ad structure
• Knowledge of campaign objectives
• Basic knowledge of audience targeting
• Understanding of Custom Audience vs Lookalike Audience
• Basic understanding of Pixel and Retargeting
• Knowledge of Learning Phase concept

Google Ads Knowledge

• Understanding of Search, Display, and other campaign types
• Difference between Search Ads and Display Ads
• Knowledge of Keywords and Match Types:
• Broad Match
• Phrase Match
• Exact Match
• Basic understanding of Quality Score
• Knowledge of Conversion Tracking
• Understanding of Organic vs Paid Search

Important Marketing Metrics (Basic Understanding Required)

• CPC (Cost Per Click)
• CTR (Click Through Rate)
• CPM (Cost Per 1000 Impressions)
• CPA / CPR (Cost Per Acquisition / Cost Per Result)
• Conversion Rate

Qualifications

• Bachelors or Master’s degree in Marketing, Business, or a related field. Degree must be completed; pursuing candidates will not be considered.
• Digital Marketing Certification (if available)
• Basic knowledge of MS Excel, ChatGPT, and Canva

Soft Skills

• Good communication skills
• Analytical thinking
• Willingness to work in night shift
• Quick learner and team player

Job Types: Full-time, Permanent, Fresher

Pay: 150,000.00 - 240,000.00 per month