Digital Marketing Executive

JobTrade; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

JobTrade in India is seeking an Ads Run Manager to create and manage paid advertising campaigns across Meta, Google, Instagram and other platforms. You will set objectives, audiences, budgets, and targeting strategies, and monitor daily performance.

You will optimize campaigns based on data, conduct audience and competitor research, coordinate with designers for ad creatives, prepare regular performance reports, and identify opportunities to improve lead quality and reduce costs.

Responsibilities

• Create and manage paid advertising campaigns across Meta, Google, Instagram and other platforms.
• Set campaign objectives, audiences, budgets, and targeting strategies.
• Monitor daily performance, leads, conversions, CPC, CPL, CTR, and ROI.
• Optimize campaigns based on performance data.
• Conduct basic audience and competitor research.
• Coordinate with designers and content teams for ad creatives.
• Prepare regular campaign performance reports.
• Identify opportunities to improve lead quality and reduce advertising costs.

Job description

Job Description: Ads Run Manager-Job Description Create and manage paid advertising campaigns across Meta, Google, Instagram, and other platforms. Set campaign objectives, audiences, budgets, and targeting strategies. Monitor daily performance, leads, conversions, CPC, CPL, CTR, and ROI. Optimize campaigns based on performance data. Conduct basic audience and competitor research. Coordinate with designers and content teams for ad creatives. Prepare regular campaign performance reports. Identify opportunities to improve lead quality and reduce advertising costs.