Digital Markting

Cloudsoftwaresolution; Bengaluru; On-site; INR 300,000 - 600,000; Full time

Job summary

Cloudsoftwaresolution is seeking a Digital Marketing Executive to plan, execute, and optimize online marketing strategies to boost brand awareness, website traffic, and lead generation in Bengaluru.

You will manage paid campaigns across Meta, Google, and LinkedIn, implement tracking, analyze performance, and collaborate with content and design teams to create high-converting creatives and landing pages.

Responsibilities

• Plan, manage, and optimize paid ad campaigns across Facebook & Instagram (Meta Ads), Google Ads (Search, Display, Video, and Retargeting)
• LinkedIn Ads (Sponsored Content, Message Ads, and Lead Gen Forms)
• Generate high-quality B2B leads from manufacturing, corporate, tech startups, and service-based industries
• Build ad strategies to promote website development, mobile app development, ERP implementation, and CRM solutions
• Set up proper campaign tracking through UTM parameters, conversion goals, and remarketing pixels
• Analyse campaign performance and improve CTR, CPL, and ROI through A/B testing and funnel optimization
• Create campaign briefs and collaborate with content/design teams to produce high converting creatives and landing pages
• Perform SEO (On-page and Off-page) to improve website ranking and organic traffic
• Familiarity with Google Analytics, Search Console, and social media tools (Buffer, Hootsuite, Meta Business Suite)

Job description

About the Role

The Digital Marketing Executive will be responsible for planning, executing, and optimizing online marketing strategies to increase brand awareness, drive website traffic, and generate leads. The role requires a good understanding of various digital channels and hands-on experience in campaign management, analytics, and content promotion.

Key Responsibilities

• - Plan, manage, and optimize paid ad campaigns across: Facebook & Instagram (Meta Ads), Google Ads (Search, Display, Video, and Retargeting)
• - LinkedIn Ads (Sponsored Content, Message Ads, and Lead Gen Forms)
• - Generate high-quality B2B leads from industries including manufacturing, corporate, tech startups, and service-based businesses.
• - Build ad strategies to promote website development, mobile app development, ERP implementation, and CRM solutions.
• - Set up proper campaign tracking through UTM parameters, conversion goals, and remarketing pixels.
• - Analyse campaign performance and improve CTR, CPL, and ROI through A/B testing and funnel optimization.
• - Create campaign briefs and work with content/design teams to produce high converting creatives and landing pages.
• - Perform SEO (On-page and Off-page) activities to improve website ranking and organic traffic.
• - Familiarity with Google Analytics, Search Console, and social media tools (e.g., Buffer, Hootsuite, Meta Business Suite).