Ads Executive

Sociomark; Mumbai; On-site; INR 334,800 - 558,000; Full time

Job summary

A digital marketing agency in Mumbai is seeking an Ads Executive to manage paid advertising campaigns on Google and Meta platforms. The ideal candidate will have 1-3 years of experience in a digital marketing agency, strong knowledge of Google and Facebook Ads, and an analytical mindset. Responsibilities include planning, executing, and optimizing campaigns, as well as coordinating with creative teams. This role is crucial for driving lead generation and enhancing brand awareness across platforms.

Qualifications

• 1–3 years’ experience in a digital marketing agency.
• Strong hands‑on knowledge of Google & Facebook Ads.
• Understanding of funnels, CPL, ROAS, and conversions.
• Analytical mindset and attention to detail.

Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads.
• Audience targeting, A/B testing, and performance optimization.
• Coordinate with creative teams for ad copies and creatives.
• Track conversions and prepare performance reports.

Skills

Google Ads

Facebook Ads

Analytical mindset

Attention to detail

Job description

Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads.
• Audience targeting, A/B testing, and performance optimization.
• Coordinate with creative teams for ad copies and creatives.
• Track conversions and prepare performance reports.

Requirements

• 1–3 years’ experience in a digital marketing agency.
• Strong hands‑on knowledge of Google & Facebook Ads.
• Understanding of funnels, CPL, ROAS, and conversions.
• Analytical mindset and attention to detail.

Target Services

The Ads Executive will be responsible for planning, executing, and optimizing paid advertising campaigns across Google and Meta platforms. The role focuses on:

• Managing and optimizing Google Ads (Search, Display, YouTube) campaigns.
• Executing Meta Ads (Facebook & Instagram) for lead generation, traffic, and brand awareness.
• Creating and managing ad copies, creatives, audiences, and budgets.
• Monitoring daily performance, analyzing metrics, and optimizing campaigns for better ROI
• Coordinating with design and content teams for ad creatives and variations

Position

Ads Executive

Experience

1 to 3 years (Agency background mandatory)

Digital Marketing