Video Editor

Digitalnest; Hyderabad; On-site; INR 400,000 - 700,000; Full time

Job summary

Digitalnest is seeking a Digital Marketing Specialist to elevate our online presence in Hyderabad, India. You will craft data-driven strategies to attract qualified traffic, boost brand visibility, and convert leads into customers.

You will lead social media efforts, optimize content for search engines, and run high-impact campaigns across key channels. You will track performance, collaborate with cross-functional teams, and stay ahead of industry trends to maximize ROI and support business

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven digital marketing experience with social media, SEO, and paid ads.
• Proficiency with analytics tools and ad platforms.
• Strong SEO, content optimization, and keyword strategy.
• Excellent written and visual content skills.
• Data-driven mindset to translate metrics into strategy.
• Ability to manage multiple projects in a fast-paced environment.
• requiredexperienceyears years of relevant experience in digital marketing or a similar role.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive qualified traffic to our website.
• Manage and grow our social media presence by creating compelling, on-brand content that fosters engagement and strengthens customer loyalty.
• Conduct in-depth keyword research and apply SEO best practices to optimize website content and improve search engine rankings.
• Plan, launch, and manage targeted digital advertising campaigns on platforms such as Facebook and Instagram to reach specific audiences and achieve conversion goals.
• Track, analyze, and report on key performance metrics to evaluate campaign effectiveness and inform strategic adjustments.
• Collaborate with cross-functional teams to conceptualize and execute integrated marketing campaigns aligned with company goals.
• Stay current with emerging digital marketing trends, tools, and platform updates to maintain a competitive edge.

Skills

Social media management

SEO

Paid advertising

Analytics

Content creation

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Meta Business Suite

Google Ads

Facebook Ads Manager

Job description

We are seeking a dynamic Digital Marketing Specialist to drive our brand’s online presence and growth. In this role, you will develop and execute data-driven digital marketing strategies that enhance brand visibility, attract targeted traffic, and convert leads into customers. You will play a key role in managing our social media platforms, optimizing digital content for search engines, and running high-impact advertising campaigns across key channels. By leveraging analytics and industry insights, you will continuously refine our approach to maximize ROI and support overall business objectives. This position is ideal for a proactive marketer passionate about innovation, creativity, and measurable results.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive qualified traffic to our website.
  
• Manage and grow our social media presence by creating compelling, on-brand content that fosters engagement and strengthens customer loyalty.
  
• Conduct in-depth keyword research and apply SEO best practices to optimize website content and improve search engine rankings.
  
• Plan, launch, and manage targeted digital advertising campaigns on platforms such as Facebook and Instagram to reach specific audiences and achieve conversion goals.
  
• Track, analyze, and report on key performance metrics to evaluate campaign effectiveness and inform strategic adjustments.
  
• Collaborate with cross-functional teams to conceptualize and execute integrated marketing campaigns aligned with company goals.
  
• Stay current with emerging digital marketing trends, tools, and platform updates to maintain a competitive edge.
  

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
  
• Proven experience in digital marketing, with a strong track record in social media management, SEO, and paid advertising.
  
• Proficiency with analytics tools (e.g., Google Analytics, Meta Business Suite) and digital marketing platforms (e.g., Google Ads, Facebook Ads Manager).
  
• Strong understanding of SEO principles, content optimization, and keyword strategy.
  
• Excellent written and visual communication skills, with the ability to create engaging, platform-specific content.
  
• Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies.
  
• Ability to manage multiple projects simultaneously in a fast-paced environment.
  
• ${requiredexperienceyears} years of relevant experience in digital marketing or a similar role.