Digital Marketing Executive

Macreel Infosoft Pvt. Ltd.; Sector 10; On-site; INR 250,000 - 450,000; Full time

Job summary

Macreel Infosoft Pvt. Ltd. in India seeks a results-driven Digital Marketing Executive to plan and run campaigns across online channels, improve visibility, generate leads, and support SEO and content marketing initiatives.

You will manage SEO and PPC, create engaging content, oversee social media, analyze performance with Google Analytics, and report results, coordinating with design and sales teams to achieve marketing goals.

Qualifications

• Understanding of SEO, SEM, SMM, PPC and content marketing.
• Knowledge of keyword research and SEO tools.
• Basic knowledge of Google Analytics and Google Search Console.
• Strong written and verbal communication skills.
• Analytical mindset and ability to manage multiple campaigns.

Responsibilities

• Plan and execute digital marketing campaigns across various online channels.
• Manage and optimize SEO activities, including on-page and off-page optimization.
• Conduct keyword research, competitor analysis, and website performance analysis.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Create and coordinate engaging content for websites, blogs, social media, and marketing campaigns.
• Manage Google Ads / PPC campaigns and monitor campaign performance.
• Generate and nurture leads through digital marketing channels.
• Monitor website traffic, rankings, conversions, and other key performance indicators.
• Use Google Analytics, Google Search Console, Google Ads, and other digital marketing tools.
• Build backlinks and execute off-page SEO strategies.
• Prepare regular reports on SEO, social media, paid campaigns, and lead generation.
• Stay updated with the latest digital marketing trends and best practices.
• Coordinate with design, development, and sales teams to achieve marketing objectives.

Skills

SEO

SEM

SMM

PPC

Content marketing

Keyword research

Google Analytics

Google Search Console

Canva

Communication

Analytical skills

Tools

Google Analytics

Google Search Console

Canva

Job description

Role & responsibilities

We are looking for a result-oriented Digital Marketing Executive to join our team. The candidate will be responsible for planning and executing digital marketing campaigns, improving online visibility, generating leads, managing social media, and supporting SEO and content marketing activities.

• Plan and execute digital marketing campaigns across various online channels.
• Manage and optimize SEO activities, including on-page and off-page SEO.
• Conduct keyword research, competitor analysis, and website performance analysis.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Create and coordinate engaging content for websites, blogs, social media, and marketing campaigns.
• Manage Google Ads / PPC campaigns and monitor campaign performance.
• Generate and nurture leads through digital marketing channels.
• Monitor website traffic, rankings, conversions, and other key performance indicators.
• Use Google Analytics, Google Search Console, Google Ads, and other digital marketing tools.
• Build backlinks and execute effective off-page SEO strategies.
• Prepare regular reports on SEO, social media, paid campaigns, and lead generation.
• Stay updated with the latest digital marketing trends, SEO updates, and industry best practices.
• Coordinate with the design, development, and sales teams to achieve marketing objectives.

Preferred candidate profile

• Good understanding of SEO, SEM, SMM, PPC, and content marketing.
• Knowledge of keyword research and SEO tools.
• Basic knowledge of Google Analytics and Google Search Console.
• Good written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple campaigns and meet deadlines.
• Knowledge of Canva or basic graphic designing will be an advantage.
• Experience with lead generation and paid advertising will be preferred.