Digital Marketing Executive

Innoppl IT Services Pvt. Ltd.; Chennai District; On-site; INR 450,000 - 600,000; Full time

Job summary

Innoppl IT Services Pvt. Ltd. seeks a detail-oriented Digital Marketing Executive in Chennai to manage paid campaigns across Meta, LinkedIn and Google, run email campaigns and bolster SEO. You will leverage AI tools for research and content drafts, while ensuring accuracy and quality in outputs and insights.

You will contribute to performance reporting, optimization, and agile learning to adapt to evolving digital channels and audience segments.

Qualifications

• 2 years of experience in digital marketing.
• Hands-on in managing campaigns on at least one platform (Meta/LinkedIn/Google).
• Experience executing and reporting on email campaigns.
• Strong foundation in SEO and keyword research.
• Ability to use Claude or ChatGPT for marketing tasks.
• Attention to detail and time-management skills.
• Quick learner with good problem-solving and communication abilities.

Responsibilities

• Plan, launch and manage paid campaigns across major platforms.
• Monitor performance, manage budgets and optimize campaigns.
• Set up and manage email campaigns including segmentation and scheduling.
• Support SEO activities and performance reporting.
• Use AI tools to support research, ideation, content drafts and analysis; review outputs for quality.
• Track metrics and prepare regular performance reports.
• Identify issues or opportunities and recommend next steps.

Skills

Campaign Management

Paid Ads

Email Marketing

SEO

AI Tools

Analytics

Communication

Time Management

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

We’re looking for a detail-oriented Digital Marketing Executive to manage paid campaigns and email marketing, with a strong foundation in SEO. You should be comfortable working with at least one major advertising platform, use AI tools effectively, and be eager to learn new tools and channels.

What you’ll do

• - Plan, launch, and manage paid campaigns across platforms such as Meta Ads, LinkedIn Ads, or Google Ads.
• - Monitor campaign performance, manage budgets, and make optimizations to improve results.
• - Set up and manage email campaigns, including audience segments, scheduling, and performance tracking.
• - Support SEO activities such as keyword research, on-page optimization, and basic performance reporting.
• - Use tools like Claude or ChatGPT to support marketing research, campaign ideas, content drafts, and performance analysis. Review AI-generated outputs for accuracy and quality.
• - Track campaign metrics and prepare regular performance reports.
• - Spot issues or opportunities in campaign performance and recommend practical next steps.

What we’re looking for

• - Around 2 years of experience in digital marketing.
• - Hands-on experience managing campaigns on at least one of these platforms: Meta Ads, LinkedIn Ads, or Google Ads.
• - Experience with email campaign execution and reporting.
• - A strong foundation in SEO.
• - Ability to use Claude or ChatGPT efficiently for relevant marketing tasks.
• - Good attention to detail and time-management skills.
• - A quick learner with solid problem-solving skills.
• - Clear communication and the ability to manage multiple tasks.

Required Skills

• (DT) - Communication Linkedin SMM Email Marketing A/B Testing SEO Team Work PPC