Digital Marketing Executive

Wwics Group; Mohali; On-site; INR 300,000 - 500,000; Full time

Job summary

Wwics Group in Mohali is seeking a digital marketing professional to drive paid campaigns, SEO, social media, and analytics. You will plan and optimize PPC, manage content across platforms, and analyze data with GA4 to inform insights.

The role requires 1–3 years in digital or performance marketing, proficiency with Google Ads, Meta Business Suite, and SEO fundamentals, plus GA4 knowledge. Join a results-driven team focused on measurable ROI.

Qualifications

• Strong analytical mindset and ability to interpret data.
• Excellent written and verbal communication skills.
• Ability to handle multiple tasks independently and meet deadlines.

Responsibilities

• Plan, run, and optimize paid ad campaigns on Google Ads, Meta Ads, and LinkedIn.
• Execute on-page, off-page, and technical SEO strategies and track organic growth.
• Manage social media handles with engaging content and consistent posting.
• Monitor performance using GA4, Google Analytics, and GTM; prepare regular reports.
• Keep up with digital marketing trends and platform updates.

Skills

Analytical mindset

Written and verbal communication

Multitasking

Education

Bachelor's degree in any field

Tools

Google Ads

Meta Business Suite

SEO tools

GA4

Job description

Role and Responsibilities:-

• Paid Advertising (PPC / Performance Marketing): Plan, run, and optimize paid ad campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn to maximize ROI and lower cost-per-lead (CPL).
• Search Engine Optimization (SEO): Execute on-page, off-page, and technical SEO strategies, conduct keyword research, and track organic traffic growth.
• Social Media Management: Manage and grow social media handles (Instagram, LinkedIn, Facebook, etc.) with engaging content, captions, and consistent posting schedules.
• Analytics & Reporting: Monitor campaign performance using Google Analytics (GA4), Google Search Console, and GTM, preparing regular performance reports and insights.
• Market Research: Keep up to date with digital marketing trends, competitor strategies, and new platform updates.

Required Skills & Qualifications

• Education: Bachelors degree in any field
• Experience: 1 to 3 years of hands‑on experience in digital marketing or performance marketing.
• Proficiency in Google Ads, Meta Business Suite, and SEO fundamentals.
• Working knowledge of Google Analytics 4 (GA4) and SEO tools.
• Strong analytical mindset, good written/verbal communication, and the ability to handle multiple tasks independently