Digital Marketing Executive

INNOPPL IT SERVICES; Chennai District; Presencial; INR 300.000 - 520.000; Jornada completa

Descripción de la vacante

INNOPPL IT SERVICES is seeking a detail-oriented Digital Marketing Executive with about 2 years of experience to manage paid campaigns and email marketing, with a strong foundation in SEO.

You will plan, launch, and optimize campaigns on Meta Ads, LinkedIn Ads, or Google Ads, track performance, manage budgets, and generate reports. You will also support SEO activities and use Claude or ChatGPT to assist marketing tasks, ensuring accuracy and quality.

Formación

• Plan, launch, and manage paid campaigns across Meta, LinkedIn or Google Ads.
• Set up and manage email campaigns with segmentation.
• Support SEO with keyword research and on-page optimization.
• Use Claude or ChatGPT for marketing tasks and review AI outputs.
• Track metrics and prepare performance reports.
• Excellent time management and communication skills.

Responsabilidades

• Plan, launch, and optimize paid campaigns across major platforms.
• Monitor performance, manage budgets, and optimize ROI.
• Set up and manage email campaigns and reporting.
• Support SEO activities and performance reporting.
• Leverage Claude/ChatGPT for research, insights, and content drafts.
• Prepare regular campaign performance reports and insights.

Conocimientos

Digital marketing

Campaign management

SEO

Email marketing

AI tools usage

Attention to detail

Time management

Communication

Herramientas

Meta Ads

LinkedIn Ads

Google Ads

Claude

ChatGPT

Descripción del empleo

Experience: 2 years

We’re looking for a detail-oriented Digital Marketing Executive to manage paid campaigns and email marketing, with a strong foundation in SEO. You should be comfortable working with at least one major advertising platform, use AI tools effectively, and be eager to learn new tools and channels.

What you’ll do

• Plan, launch, and manage paid campaigns across platforms such as Meta Ads, LinkedIn Ads, or Google Ads.
• Monitor campaign performance, manage budgets, and make optimizations to improve results.
• Set up and manage email campaigns, including audience segments, scheduling, and performance tracking.
• Support SEO activities such as keyword research, on-page optimization, and basic performance reporting.
• Use tools like Claude or ChatGPT to support marketing research, campaign ideas, content drafts, and performance analysis. Review AI-generated outputs for accuracy and quality.
• Track campaign metrics and prepare regular performance reports.
• Spot issues or opportunities in campaign performance and recommend practical next steps.

What we’re looking for

• Around 2 years of experience in digital marketing.
• Hands-on experience managing campaigns on at least one of these platforms: Meta Ads, LinkedIn Ads, or Google Ads.
• Experience with email campaign execution and reporting.
• A strong foundation in SEO.
• Ability to use Claude or ChatGPT efficiently for relevant marketing tasks.
• Good attention to detail and time-management skills.
• A quick learner with solid problem-solving skills.
• Clear communication and the ability to manage multiple tasks.