Digital Marketing Manager

Truth And Social Publication; Dadri; On-site; INR 500,000 - 700,000; Full time

Job summary

Truth And Social Publication in India is seeking a data-driven marketing professional to manage paid ads, lead funnels, content publishing, and analytics to drive book-launch campaigns and author programs.

You will collaborate with creative, sales, and marketing teams to test ideas, optimize campaigns, and report KPIs, with a focus on ROAS, CPL, CTR, and conversion rate. Freshers welcome with strong knowledge in digital marketing.

Qualifications

• Bachelor’s degree preferred but not mandatory.
• Freshers with strong digital marketing knowledge welcome.
• Experience with digital campaigns is a plus.
• Data-driven with ability to analyze numbers.

Responsibilities

• Assist in planning, launching, and managing Meta Ads and Google Ads campaigns.
• Monitor campaign performance and optimize CPL, CTR, CPM, CPC, ROAS.
• Coordinate with creative and marketing teams to test new ad angles and creatives.
• Maintain daily/weekly campaign performance reports and dashboards.
• Manage lead-generation campaigns and marketing funnels; track leads.
• Coordinate with sales to ensure leads are followed up and data is accurate.
• Assist in planning/publishing content across social media platforms.
• Research trends, ideas, and industry developments; coordinate with designers.
• Track and analyze marketing performance; prepare regular reports.
• Execute campaigns for book launches, events, and other initiatives.

Skills

Data-driven

Execution-oriented

Curious

Detail-oriented

Fast learner

Good communicator

Problem solver

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Meta Ads Manager

Google Ads

Google Analytics

Google Sheets / Excel

Canva

WordPress / Landing Pages

WhatsApp Marketing

CRM tools

Marketing automation

AI tools (ChatGPT / Claude)

Job description

Key Responsibilities

• 1. Paid Advertising
  • Assist in planning, launching, and managing Meta Ads and Google Ads campaigns.
  • Monitor campaign performance including CPL, CTR, CPM, CPC, conversion rate, and ROAS.
  • Identify underperforming campaigns, creatives, audiences, and landing pages.
  • Coordinate with the creative and marketing team to test new ad angles, copies, and creatives.
  • Maintain daily/weekly campaign performance reports.
• 2. Lead Generation & Funnels
  • Manage and monitor lead-generation campaigns and marketing funnels.
  • Track leads from ad landing page WhatsApp/call conversion.
  • Identify drop-offs and suggest improvements.
  • Coordinate with the sales team to ensure leads are properly tracked and followed up.
  • Maintain accurate lead and campaign data.
• 3. Content & Social Media
  • Assist in planning and publishing content across social media platforms.
  • Research content ideas, trends, hooks, competitors, and industry developments.
  • Coordinate with designers/video editors for creatives, reels, posts, ads, and promotional content.
  • Help repurpose existing content into multiple formats.
• 4. Marketing Analytics
  • Track and analyze campaign and funnel performance.
  • Prepare daily/weekly/monthly marketing reports.
  • Identify patterns and provide actionable insights.
  • Maintain dashboards and spreadsheets for marketing KPIs.
  • Use data to recommend where budget, effort, and resources should be increased or reduced.
• 5. Marketing Execution
  • Execute marketing campaigns for book launches, author programs, publishing offers, events, webinars, and other initiatives.
  • Coordinate with internal teams for campaign launches and deadlines.
  • Assist in email, WhatsApp, remarketing, and other digital campaigns.
  • Ensure campaigns and marketing assets are launched accurately and on time.
• 6. Research & Optimization
  • Research competitors and successful campaigns in the publishing, personal branding, education, and creator economy space.
  • Study successful advertisements, landing pages, offers, and messaging.
  • Continuously test new marketing ideas and growth opportunities.
  • Stay updated with changes in Meta Ads, Google Ads, AI tools, and digital marketing trends.

KPIs for the Role

• Your performance will primarily be measured by:
• Qualified leads generated
• Cost per lead
• Lead-to-sale conversion rate
• Campaign ROI / ROAS
• Landing page conversion rate
• CTR and CPC
• Speed and accuracy of campaign execution
• Number of successful marketing experiments
• Quality and accuracy of reporting

Who We Are Looking For

• You should be:
• Data-driven — comfortable looking at numbers and making decisions from them.
• Execution-oriented — able to take a task and get it completed without constant supervision.
• Curious — constantly looking for better ads, hooks, offers, and marketing strategies.
• Detail-oriented — small tracking or campaign errors should not slip through.
• Fast learner — digital marketing changes rapidly, and you should enjoy learning new tools.
• Good communicator — able to coordinate effectively with creative, sales, and marketing teams.
• Problem solver — when a campaign doesn’t work, you should think about why and what to test next.

Preferred Skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Sheets / Excel
• Canva
• WordPress / Landing Pages
• WhatsApp Marketing
• CRM tools
• Basic copywriting
• Marketing automation
• AI tools such as ChatGPT / Claude

Experience & Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred but not mandatory.
• Freshers with strong digital marketing knowledge and practical experience are welcome.
• Internship, freelance, or personal experience running digital campaigns is a plus.

Ideal Candidate

• We are not looking for someone who only knows how to post on Instagram.
• We are looking for someone who wants to understand:
• Traffic Leads Sales Revenue
• If you enjoy analyzing numbers, testing ideas, improving campaigns, and seeing your work
• directly impact business growth, this role is for you.