Digital Marketing Executive

Propengine Realtech; Pune District; On-site; INR 300,000 - 420,000; Full time

Job summary

Propengine Realtech is seeking a Digital Marketing Executive in Pune to lead multi-platform campaigns across Google Ads, Meta Ads, and LinkedIn. The role focuses on driving leads and brand growth with a creative, data-driven mindset.

You will collaborate with content teams to optimize ad creatives and ensure consistent online branding. The ideal candidate has hands-on experience with major ad platforms, strong analytical skills, and the ability to work independently or in a team.

Qualifications

• Hands-on experience with Google Ads and Meta Ads.
• Working knowledge of LinkedIn Ads/Marketing.
• Strong understanding of digital marketing and branding.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn.
• Manage paid advertising campaigns to generate leads and engagement.
• Conduct keyword research, audience targeting, and performance analysis.
• Prepare regular campaign performance reports and provide actionable insights.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Branding

Campaign optimization

Lead generation

Analytics & reporting

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook Business Manager

LinkedIn Campaign Manager

Job description

About the Role

We are looking for a creative and performance-driven Digital Marketing Executive to manage and execute digital marketing activities across multiple platforms. The ideal candidate should have hands-on experience in Google Ads, Meta Ads, LinkedIn marketing, and branding.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn.
• Manage paid advertising campaigns to generate leads, improve engagement, and achieve business objectives.
• Conduct keyword research, audience targeting, campaign optimization, and performance analysis.
• Monitor campaign metrics such as CPC, CTR, CPL, conversions, and ROI.
• Develop and implement social media and digital branding strategies.
• Coordinate with creative/content teams for ad creatives, posts, banners, and promotional content.
• Manage and improve the companys online brand presence.
• Prepare regular campaign performance reports and provide actionable insights.
• Stay updated with the latest digital marketing trends, advertising tools, and platform updates.
• Support overall marketing initiatives and contribute innovative ideas for brand growth.

Required Skills

• Hands-on knowledge of Google Ads and Meta Ads.
• Working knowledge of LinkedIn Ads/Marketing.
• Strong understanding of digital marketing and branding.
• Knowledge of campaign optimization and lead generation.
• Good analytical and reporting skills.Strong communication and coordination skills.
• Ability to work independently as well as with a team.
• Creative mindset with a results-oriented approach.