Sr. Digital Marketing Associate

CognoSpace; Hyderabad; On-site; INR 300,000 - 500,000; Full time

Job summary

CognoSpace, located in Hyderabad, is hiring a Digital Marketing Executive to drive marketing campaigns across digital platforms. The role necessitates expertise in Meta and Google Ads, leading SEO strategies, and optimizing website performance.

The ideal candidate will hold a bachelor's degree in a relevant field and possess 2–5 years of experience in digital marketing with a solid understanding of content strategy and lead generation practices.

Qualifications

• 2–5 years of experience in digital marketing or performance marketing roles.
• Proven experience managing Meta and Google advertising campaigns.
• Knowledge of analytics tools.

Responsibilities

• Plan, execute, monitor, and optimize digital advertising campaigns across Meta and Google.
• Prepare monthly, quarter, and annual digital marketing budgets.
• Develop and implement comprehensive SEO strategies.

Skills

Meta advertising

Google advertising

SEO

Content strategy

Lead generation

Website optimization

Education

Bachelor's degree in Marketing, Business Administration, Communications

Relevant certifications in Digital Marketing

Tools

Meta Ads Manager

Google Ads

SEMrush

Ahrefs

Ubersuggest

WordPress

Job description

Company: CognoSpace EduServices Pvt. Ltd.

Job Type: Full Time

Industry: EdTech / STEM / Experiential Learning

Website: www.cognospace.in

About the company:

CognoSpace is a leading provider of experiential learning solutions designed specifically for school education. Our Composite Skill Labs promote STEM Innovation, Design Thinking and 21st century skills using advanced technologies and our own proprietary STEM kits to make learning more interactive, engaging, and practical. Our research-driven and expert-designed curriculum includes over 800+ hands‑on activities that help students build essential skills to make them future‑ready. With a presence in 150+ schools across India, CognoSpace is committed to nurturing confident thinkers.

Job Summary

We are seeking a results‑driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands‑on experience in Meta and Google advertising, SEO, content strategy, lead generation, and website optimization. The role requires analytical thinking, creativity, and the ability to manage digital campaigns aligned with business objectives.

Key Responsibilities

Performance Marketing & Paid Campaign Management

• Plan, execute, monitor, and optimize digital advertising campaigns across:
  • Meta Ads (Facebook & Instagram)
  • Google Ads (Search, Display, Performance Max, YouTube, Shopping)
• Develop and manage campaigns focused on:
  • Lead Generation
  • Brand Awareness
  • Website Traffic
  • Conversion Campaigns
  • Lead Generation Forms
  • Remarketing and Retargeting
• Set up campaign structures, audiences, creatives, and tracking mechanisms.
• Continuously optimize campaigns to improve ROI, ROAS, CPL, CTR, and conversion rates.
• Monitor campaign performance and generate regular reports with actionable insights.
• Coordinate with design and content teams for campaign creatives.

Budget Planning & Marketing Strategy

• Prepare monthly, quarterly, and annual digital marketing budgets.
• Allocate and optimize advertising spend across channels.

Search Engine Optimization (SEO)

• Develop and implement comprehensive SEO strategies.
• Perform keyword research and competitor analysis.
• Optimize website pages for improved Google rankings.
• Execute on‑page SEO activities including:
  • Meta Titles
  • Meta Descriptions
  • Header Tags
  • URL Optimization
  • Internal Linking
  • Image Optimization
  • Schema Markup
• Plan and develop content strategies to support SEO and marketing objectives.
• Create and publish blog content targeting relevant keywords.

Website Management & SEO Maintenance

• Monitor CognoSpace website performance from an SEO perspective.
• Ensure website content is updated and optimized regularly.
• Identify and resolve SEO‑related issues affecting website performance.
• Coordinate with developers for implementation of recommendations.
• Improve user experience and conversion pathways.
• Manage product listings and content updates.
• Monitor inventory status and listing health.
• Coordinate promotional activities and campaign requirements.
• Track product performance and marketplace insights.
• Assist in maintaining accurate product information.

Required Skills & Qualifications

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Relevant certifications in Digital Marketing are preferred.

Experience

• 2–5 years of experience in digital marketing or performance marketing roles.
• Proven experience managing Meta and Google advertising campaigns.
• Knowledge of Meta Ads Manager, Google Ads, and analytics tools.
• Relevant experience in SEO strategies & tools (SEMrush, Ahrefs, Ubersuggest, or similar).
• Prior experience in Amazon Seller Central is preferred.
• Knowledge in WordPress, HTML and email marketing campaign tools.