Creative and Copy Strategist

Loch Corporate Services; Gurugram District; On-site; INR 900,000 - 1,400,000; Full time

Benefits offered by this job

Four weeks of paid annual leave

Health insurance coverage

Provident Fund (PF) contributions

Performance-linked bonuses

Job summary

A professional services firm in Gurugram is seeking a Creative and Copy Strategist to lead creative strategies for digital campaigns. This role involves collaborating with media buyers, designers, and performance marketers to craft high-performing creative content. Candidates should have 2-3 years of relevant experience, strong storytelling and problem-solving skills, and proficiency with creative and marketing tools. The position demands a proactive approach to drafting compelling copies and working across multiple media channels.

Qualifications

• 2-3 years proven experience in creative strategy, copy & script writing ideally in a Lead generation setup.
• Experience working with Meta ads, landing page copy, reels, statics, and performance creatives.
• Ability to manage medium-volume creative & reels output.
• Experience with Meta ads, landing page copy, reels, statics, and performance creatives.

Responsibilities

• Own creative strategy end-to-end from research and ideation to execution.
• Write and oversee ad copies, scripts, and landing page copy.
• Collaborate with performance marketers and designers to scale successful campaigns.
• Balance new concept creation with optimization and iterations of winning creatives.
• Write and oversee ad copies, scripts, Reels, landing page copy and emails.
• Provide clear, actionable briefs to creators, editors and designers.
• Research brands, competitors, audiences and market trends to inform concepts.
• Ensure copy and concepts match brand tone and are conversion-driven.
• Proactively propose moment marketing based on trends and platform updates.
• Guide visual direction to design teams and ensure timely delivery.

Skills

Creative thinking

Storytelling

Problem-solving

Audience psychology understanding

Strong communication skills

Project management

Education

Bachelor’s degree in a related niche or Certification in Copywriting/Creative Strategy

Tools

Microsoft Office Suite

Adobe Creative Suite

Sprout Social

Job description

Position Title: Creative and Copy strategist

Location: Gurugram, India (Work from Office mandatory)

Position Type: Full time

Reports To: Manager – Performance Marketing

Aligned With: Australian Team

Working Hours: Mon- Friday, 07:30 AM – 03:30 PM IST (8 Hours)

Remuneration: Commensurate with experience

About the Organisation

Loch Corporate Services Private Limited is a professional services firm delivering a broad range of solutions across administrative, technical, marketing, and specialised operational areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.

Purpose of the Role

We’re looking for a Creative & Copy Strategist who sits at the intersection of big ideas, persuasive copy, and performance marketing. This role owns creative strategy end-to-end—from research and ideation to execution, testing, and iteration—ensuring every creative & Content (Static and Ad videos) decision drives measurable growth.

You’ll work across with media buyers, CRO executives, designers and editors to build scalable creative systems for paid media, landing pages, and digital campaigns.

Responsibilities and Duties

• Carry out creative duties from creative planning and ideation to scriptwriting and copywriting. Translate business goals, offers, and audience insights into high-performing creative angles, hooks and concepts.
• Work closely with Performance Marketers, Media Buyers, CRO Executives, Designers, Video Editors, and UGC Creators to scale what works.
• Present creative strategies, campaign ideas, and scripts confidently to internal teams and clients.
• Balance new concept creation vs. optimization and iterations of winning creatives.
• Write and oversee ad copies, scripts, Reels, landing page copy (non-website), captions, Emailers, WhatsApp messages & SMS.
• Collaborate with New teams on creative and concept ideation.
• Carry out in-depth research on brands, competitors, target audiences, and market trends.
• Ensure all copy and concepts align with brand tone while being optimized for conversion.
• Proactively propose moment marketing and topical content based on relevant trends and conversations. Stay fully up to date with industry trends, platform updates, and evolving creative best practices.
• Provide visual and creative direction to the graphic design team on any idea or concept that comes from you. Brief creators, editors, and designers with clear, actionable instruction.
• Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet Brand goals.
• Actively participate throughout the production process—from ideation to final delivery across ads and other digital content.
• Continuously improve creative output using performance insights and experimentation.

Skills & Qualifications

• Min. Bachelor’s degree in related niche or Certification in Copyrighting/creative strategy.
• 2-3 years of proven experience in Creative strategy, Copy & Script writing ideally in an Lead generation setup.
• Strong creative thinking, storytelling, and problem-solving skills.
• Proven ability to build performance-driven creative & short video strategies for paid media.
• Deep understanding of audience psychology, conversion principles, and messaging frameworks.
• Experience working with Meta ads, landing page copy, reels, statics, and performance creatives. (Kindly share your top performing asset link, Scripts, creative, Reel if shortlisted for an interview)
• Ability to manage Medium-volume creative & Reels output.
• Strong communication, collaboration, and presentation skills. Briefing creators, editors, and designers with clear, actionable instruction. (Kindly share your briefs at [e-mail] link if shortlisted for an interview)
• Knowledge of industry trends, competitor landscapes, and moment marketing.
• Proficiency in Microsoft Office Suite (Excel, word, Power point).
• Certifications in Creative strategy, Copy & Script writing.
• Experience with tools like Sprout Social, audience or any other Social listening Martech tool.
• Used AI tools (SORA, GPT, Mid-Journey, etc) to illustrate ideation concepts for the briefs.
• Familiarity with Adobe Creative Suite is a plus.
• Worked for any Law or legal client in the lead generation space.

Employee Benefits

• Four weeks of paid annual leave
• Health insurance coverage
• Provident Fund (PF) contributions in accordance with Indian regulations
• Performance-linked bonuses, subject to eligibility and company policy