Digital Marketing & Communications Officer

Kodaikanal International School; Dindigul; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Collaborative work environment

Opportunity for professional development

Access to cultural and educational resources

Job summary

Kodaikanal International School is seeking a Digital Marketing & Communications Officer to enhance online presence and marketing initiatives. The ideal candidate will have at least 5 years of experience in digital marketing, strong expertise in social media management, and proficiency in tools like HubSpot and Google Analytics. This role involves creating content, managing social media, and developing marketing campaigns to engage diverse audiences. Join KIS’s vibrant community dedicated to holistic education in the beautiful Palani Hills of Tamil Nadu.

Qualifications

• Minimum 5 years of work experience in Digital Marketing or related fields.
• Experience with CRM platforms and marketing automation tools preferred.
• Strong writing, editing, and content development skills required.

Responsibilities

• Manage KIS's digital presence and communications.
• Create and manage content for marketing initiatives.
• Support social media engagement and campaign performance tracking.

Skills

Digital Marketing

Social Media Management

Content Strategy

Project Management

SEO

Education

Graduate in Marketing or related field

Tools

HubSpot

Google Analytics

Canva

Meta Business Suite

Finalsite

Job description

Digital Marketing & Communications Officer

Kodaikanal International School is a 124-year-old dynamic international school with a rich history of holistic education, offering the IB continuum of the Primary Years Programme (PYP), the Middle Years Programme (MYP) and the Diploma Programme (DP) to our learners. Our beautiful school and community are nestled in the Palani Hills of Tamil Nadu, South India.

At KIS, we empower our students to navigate through life’s challenges to achieve their true potential. We follow an inquiry-based approach that promotes critical thinking, learner agency and a dedication to serving others. We recognize the importance of a meaningful, relevant and engaging curriculum that connects students to real-world contexts for their learning. We are keenly aware of the need to adapt our teaching and learning model to respond to the needs of our students in a world of fast-paced change.

Role

The Digital Marketing & Communications Officer at Kodaikanal International School (KIS) supports the planning, coordination, and execution of marketing, communications, digital outreach, and brand initiatives for KIS. The role is responsible for managing KIS’s digital presence, publications, social media platforms, website content, marketing automation systems, and internal and external communications.

Working closely with the Chief Marketing Officer (CMO), the position plays a key role in strengthening KIS’ visibility, engagement, storytelling, and admissions marketing efforts across multiple audiences and stakeholder groups.

About Kodaikanal International School

KIS Vision Statement: We strive to be a school the world needs: Our graduates will be transformative leaders, caring humans, and thoughtful ambassadors for a just, sustainable, and peaceful world.

KIS Mission Statement: Kodaikanal International School (KIS) is committed to empowering young people from diverse backgrounds with vision, knowledge, compassion, and cross-cultural understanding. We are a community that welcomes everyone and seeks our purpose in the life and teachings of Jesus Christ.

KIS Values: Accountability, Appreciation, Concern for Others, Consistency, Context, Cooperation, Integrity, Openness, Performance, and Reverence.

Safeguarding Statement

KIS is committed to the safety and well‑being of all children and young people in our care. We support the rights of the child and will act without hesitation to ensure a child‑safe environment. We also support the rights and well‑being of our staff and volunteers and encourage their active participation in building and maintaining a secure environment for all participants. Teachers at KIS must follow the guidelines of the school’s protective behaviour policies and protocols, including reporting any situation that might constitute a health and/or safety hazard to students or school employees.

Qualifications & Experiences

Preferred Qualifications

• Graduate of a recognised university in Marketing, Communications, Media Studies, Business, Information Systems, Computer Applications, Digital Technologies, or a related field.
• Minimum 5 years of work experience in Digital Marketing, Marketing Operations, Marketing Automation, CRM Management, Communications, Content Marketing, or related fields.
• Experience working with CRM platforms, marketing automation tools, analytics dashboards, and digital campaign management systems will be preferred.
• Previous experience in school marketing, educational institutions, or mission‑driven organisations will be preferred.

Preferred Hard Skills and Competencies

• Strong understanding of Digital Marketing, Social Media Management, and Content Strategy.
• Proficiency in MS Office Suite, Canva, Meta Business Suite, Google Analytics, Finalsite, and other relevant digital tools.
• Familiarity with marketing automation platforms, CRM systems, and workflow tools such as HubSpot and Zapier.
• Ability to manage website content, landing pages, forms, CTAs, and digital campaigns.
• Strong writing, editing, proofreading, and content development skills across multiple formats and audiences.
• Good understanding of SEO, website analytics, and digital advertising performance metrics.
• Familiarity with HTML and digital publishing tools.

Preferred Soft Skills and Dispositions

• Strong written and verbal communication skills with excellent attention to detail.
• Creative thinking with the ability to translate ideas into compelling content and campaigns.
• Strong organisational and project management skills with the ability to manage multiple deadlines simultaneously.
• Strong collaboration and interpersonal skills with the ability to work effectively across departments.
• A proactive and solution‑oriented mindset with the ability to work independently when required.
• Cultural sensitivity and the ability to work effectively in a diverse and multicultural environment.
• Flexibility, adaptability, and willingness to support school events and initiatives beyond standard working hours when required.

Reports to: Director Marketing, Admissions, and Development.

Coordinates with: Admissions Office, Alumni & Development Office, VP’s Office, Creative Services, Faculty, Students, and all KIS departments.

Time Period: Initial 2-year contract, with the possibility to reapply for the position.

Responsibilities

Content Creation & Communications

• Create and manage content for Marketing initiatives, Institutional Communications, and Digital Campaigns.
• Write, edit, and publish articles, stories, newsletters, announcements, and promotional materials across multiple channels.
• Manage the publication schedule and coordination of monthly newsletters and external publications.
• Edit and refine articles and submissions from staff members and students to ensure quality and consistency.
• Support the Alumni & Development Office with content and publication requirements for alumni‑facing communications.
• Develop and maintain consistent messaging aligned with KIS’ institutional voice and brand identity.
• Assist with internal communication requirements, including parent‑facing communication support for the VP’s Office.

Social Media & Digital Engagement

• Support the CMO in managing KIS’ social media platforms including Facebook, Instagram, LinkedIn, and YouTube. Create and maintain weekly and monthly social media publishing schedules.
• Work with the Creative Services Team to develop engaging content and coordinate visuals, captions, reels, videos, and campaigns. Monitor engagement and respond appropriately to incoming inquiries and comments.
• Track social media performance and provide periodic engagement and growth reports.
• Ensure all digital communications align with KIS’ branding and communication standards.

Marketing Support & Campaign Coordination

• Support the CMO in planning and executing marketing and admissions‑related initiatives.
• Assist with the development of materials and campaigns for prospective parents, students, educational consultants, and agents.
• Coordinate digital advertising campaigns across Google and Meta platforms.
• Work with internal teams and creative partners on campaign messaging and visual assets. Monitor campaign performance, lead quality, and regional engagement trends.
• Support market research, competitor analysis, and data collection efforts to inform marketing strategy.

Marketing Automation & Analytics

• Manage HubSpot (Starter or Professional) for lead capture, forms, workflows, lists, and reporting.
• Maintain and update lead databases, dashboards, and inquiry tracking systems.
• Support integration of HubSpot with external systems and tools using Zapier and related automation platforms.
• Generate periodic reports on inquiry trends, campaign performance, lead sources, and engagement metrics.
• Assist in improving marketing workflows and automation processes to enhance efficiency and responsiveness.

Website Management & SEO

• Oversee website content updates and ensure accuracy and consistency of information across the KIS website.
• Coordinate with the Finalsite team for website updates, landing pages, form integrations, and troubleshooting.
• Ensure key pages, including Admissions, Alumni, Events, and Institutional Updates, remain current and engaging.
• Monitor website traffic and support basic SEO improvements to enhance discoverability and user engagement.
• Assist with the creation and optimisation of landing pages, CTAs, and campaign‑related content.