Marketing, Operations

Development Management Foundation; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ISDM in India seeks a proactive marketing professional with 4–5 years of experience to support its institutional brand-building. The role spans campaign management, content and digital marketing, stakeholder engagement, website management, email marketing, and marketing operations, coordinating with internal teams, agencies, and leadership.

The ideal candidate will manage integrated campaigns across digital channels, drive website content and SEO hygiene, maintain email calendars, and track

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Media, or a related discipline.
• 4–5 years of experience in marketing, communications, digital marketing, or brand management.
• Strong understanding of email marketing, CRM-based communication, audience segmentation, and marketing automation.
• Experience with websites, CMS platforms, SEO fundamentals, Google Analytics, and working with digital agencies.
• Excellent writing, editing, and content development skills.
• Working knowledge of social media platforms, digital campaigns, and performance reporting.
• Strong project management and stakeholder coordination skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Plan and execute integrated marketing and communication campaigns across digital, email, social media, website, and events.
• Manage ISDM’s email marketing calendar, including newsletters and stakeholder journeys.
• Coordinate with digital marketing agencies to monitor campaign performance, SEO, website traffic, and conversions.
• Serve as the internal point of contact for website maintenance and updates with agencies.
• Develop and publish content across channels including website pages, landing pages, social media, blogs, and reports.
• Track, analyse, and report performance metrics across campaigns, website analytics, email, and social channels.
• Support brand-building initiatives, webinars, events, and knowledge dissemination activities.
• Collaborate with programme teams, faculty, centres, admissions, and leadership to translate priorities into plans.
• Manage external vendors and agencies across design, web development, performance marketing, and PR.
• Ensure adherence to ISDM’s visual identity and messaging standards across outputs.
• Maintain marketing databases, campaign trackers, and reporting dashboards.
• Identify opportunities to improve marketing processes, automation, and audience engagement.

Skills

Campaign management

Content marketing

Email marketing

CRM & automation

Website management

Analytics & reporting

Stakeholder coordination

Education

Bachelor’s degree in Marketing, Communications, Business, Media, or a related discipline

Tools

CMS platforms

Google Analytics

CRM systems

Job description

About ISDM

The Indian School of Development Management (ISDM) is a pioneering management school dedicated to strengthening leadership and management in social development work, producing the future CEOs and founders of impactful social purpose organisations. Since 2016, ISDM has worked across three strategic pillars: preparing talent, influencing practice, and building knowledge for Development Management.

With the rapid growth of India's economy and the rapid growth of development capital in the country, there is a huge opportunity to make a difference to over a billion people over the next couple of decades. However, this burgeoning development capital will need high-quality leadership and management talent to translate this possibility into real impact - talent that understands the complex nature of society and the complexities of driving social change, that can design interventions within these complexities, and that has the knowledge and skills to build and lead development organisations and translate their work into deep, sustained impact at scale.

Development Management needs to bring the head, heart, and hand together to engage with diverse communities, build on their agency, work with limited resources and divergent societal aspirations, and move towards a shared vision of a desirable society. India needs Development Management talent and capabilities across the Samaaj, Sarkaar, and Bazaar to translate this opportunity into reality on the ground, transforming the lives of over a billion people in the country, and eventually offering this discipline to countries across the Global South.

ISDM's initiatives encompass:

• Knowledge Creation:Establishing a Global Knowledge Hub to create, disseminate, and institutionalize contextual knowledge on building, leading, and managing social purpose organizations, networks, and platforms.


• Talent Nurturing:Offering the Post Graduate Program in Development Management (PGP-DM) to attract and develop top-tier talent capable of addressing management challenges within the sector.


• Capacity Building:Providing Strategic Capacity Building programs to enhance individual and institutional capacities in development management, thereby fostering sustainable and scalable social impact.

About the Role:

We are looking for a proactive and strategic marketing professional with 4–5 years of experience to support ISDM’s institutional brand-building efforts. The role combines campaign management, content and digital marketing, stakeholder engagement, website management, email marketing, and marketing operations. The ideal candidate should be comfortable working across multiple programmes and initiatives while coordinating with internal teams, external agencies, and leadership.

Key Responsibilities:

• Plan and execute integrated marketing and communication campaigns across digital, email, social media, website, and events.


• Manage ISDM’s email marketing calendar, including newsletters, programme campaigns, stakeholder communication journeys, and database segmentation.


• Coordinate with digital marketing agencies to monitor campaign performance, lead generation, SEO implementation, website traffic, and conversion optimisation.


• Serve as the internal point of contact for website maintenance and enhancement projects, ensuring content accuracy, SEO hygiene, timely updates, and agency coordination.


• Develop and publish content across channels including website pages, landing pages, social media, blogs, reports, brochures, and marketing collateral.


• Track, analyse, and report performance metrics across campaigns, website analytics, email marketing, and social media channels.


• Support institutional brand-building initiatives, thought leadership campaigns, webinars, events, and knowledge dissemination activities.


• Work closely with programme teams, faculty, centres, admissions, placements, and leadership to translate organisational priorities into communication plans.


• Manage external vendors and agencies across design, web development, performance marketing, video production, and public relations.


• Ensure adherence to ISDM’s visual identity, messaging framework, and communication standards across all outputs.


• Maintain marketing databases, campaign trackers, project timelines, and reporting dashboards.


• Identify opportunities to improve marketing processes, automation, audience engagement, and stakeholder experience.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, Media, or a related discipline.


• 4–5 years of experience in marketing, communications, digital marketing, or brand management.


• Strong understanding of email marketing, CRM‑based communication, audience segmentation, and marketing automation.


• Experience working with websites, CMS platforms, SEO fundamentals, Google Analytics, and digital agencies.


• Excellent writing, editing, and content development skills.


• Working knowledge of social media platforms, digital campaigns, and performance reporting.


• Strong project management and stakeholder coordination skills.


• Ability to manage multiple priorities in a fast‑paced and collaborative environment.


• Experience in higher education, consulting, social impact, development sector, or knowledge‑driven organisations will be an advantage.

What Success Looks Like

Successful candidates will contribute to stronger brand visibility, improved stakeholder engagement, effective campaign execution, enhanced website and email performance, and seamless coordination of marketing initiatives that support ISDM’s institutional goals.

Remuneration for this role will be commensurate with qualifications & experience.

ISDM is an equal‑opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.