Digital Marketing Content Creator for School

Starling International School; South 24 Parganas; On-site; INR 350,000 - 550,000; Full time

Job summary

Starling International School is seeking a Digital Marketing Content Creator to enhance our online presence and engage families through creative content strategies. You will collaborate with admissions and academics to showcase programs and events.

The role involves shooting and editing content, writing posts, updating blogs and newsletters, managing social media, and analyzing performance to improve engagement across platforms.

Qualifications

• Proven digital marketing experience and content creation capabilities.
• Strong writing and editing with attention to detail.
• Familiarity with SEO best practices and CMS platforms.
• Proficient with social media platforms and analytics tools.
• Ability to work collaboratively in a team setting.
• Creative thinking to develop fresh content ideas.
• Excellent organization and multi-project management.
• Strong verbal and written communication skills.
• Note: graphic design awareness is a plus.

Responsibilities

• Shoot video and stills and edit according to content strategies.
• Create high-quality digital content for blogs, social media, website, and newsletters.
• Collaborate with admissions and academic teams to highlight programs and events.
• Analyze content performance metrics to refine strategies and improve engagement.
• Manage school social media accounts with consistent messaging and timely responses.
• Stay updated on digital marketing trends to keep content fresh.
• Coordinate with designers and videographers for visuals that boost the brand.
• Assist in planning and executing online marketing campaigns, including email and paid ads.
• Gather feedback from the school community to inform content development.
• Support the marketing team in achieving KPIs and objectives.

Skills

Digital marketing

Content creation

SEO

Social media analytics

Team collaboration

Writing & editing

Communication

Organization

CMS knowledge

Graphic design awareness

Job description

Digital Marketing Content Creator for School

plays a pivotal role in enhancing our school's online presence and engaging our community through innovative content strategies. This position is essential for driving our marketing efforts, fostering collaboration among teams, and contributing to the overall growth and success of our institution. As a key member of our marketing team, you will have the opportunity to explore creative solutions and implement effective digital marketing campaigns that resonate with our audience.

In This Role, You Will

• Shoot Video & Still Photography and Edit according to content strategies that align with the school's mission and goals.
• Create high-quality digital content, including blog posts, social media updates, website updates and newsletters, to attract and retain students and parents.
• Collaborate with the admissions and academic teams to highlight programs and events through compelling storytelling.
• Analyze content performance metrics to refine strategies and improve engagement across all digital platforms.
• Manage the school's social media accounts, ensuring consistent messaging and timely responses to inquiries.
• Stay updated on digital marketing trends and best practices to keep our content fresh and relevant.
• Coordinate with graphic designers and videographers to produce visually appealing content that enhances our brand image.
• Assist in the planning and execution of online marketing campaigns, including email marketing and paid advertising.
• Engage with the school community to gather feedback and insights that inform content development.
• Support the overall marketing team in achieving key performance indicators and strategic objectives.

To succeed in this role, you should possess the following qualifications and skills:

• Proven experience in digital marketing, content creation, or a related field.
• Strong writing and editing skills with a keen eye for detail.
• Familiarity with SEO best practices and content management systems.
• Proficiency in social media platforms and analytics tools.
• Ability to work collaboratively in a team-oriented environment.
• Creative thinking and problem-solving skills to develop innovative content ideas.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Strong communication skills, both verbal and written.
• Knowledge of graphic design software is a plus.
• A passion for education and a commitment to promoting the school's values and mission.