Digital Marketing Executive

POST A RESUME HR Consultancy; India; On-site; INR 300,000 - 600,000; Full time

Job summary

POST A RESUME HR Consultancy is seeking a talented Digital Marketing Specialist in India. This role involves managing social media content, creating visual materials, and handling digital platforms like Salesforce CRM and WhatsApp WATI. You will ensure the consistency and professionalism of digital branding while tracking performance through Google Analytics.

Ideal candidates should have a background in IT, digital marketing, or multimedia, alongside 1-3 years of relevant experience. Freshers with strong skills will also be considered. Join us to innovate and grow in a dynamic environment.

Qualifications

• 1–3 years experience in Digital Marketing, Graphic Design, or IT-related roles.
• Freshers with strong practical skills may also be considered.

Responsibilities

• Manage content for social media platforms.
• Design posters, pamphlets, and banners.
• Create dynamic PowerPoint presentations for various stakeholders.
• Manage and operate Salesforce CRM and WhatsApp WATI.
• Regularly update the website with accurate content.
• Track and analyze Google Analytics for performance.
• Support Microsoft Admin tasks and IT administration.
• Maintain documentation for digital campaigns.
• Suggest new digital strategies for improvement.

Skills

Graphic Design (Photoshop, CorelDRAW, Canva)

Social Media Management

PowerPoint & Microsoft Office

Salesforce & CRM exposure

Google Business Profile & Google Analytics

Website CMS handling

Basic SEO understanding

Strong communication & coordination skills

Time management and multitasking

Education

Graduate / Diploma in IT, Digital Marketing, Multimedia, or related field

Job description

Key Responsibilities

1. Social Media & Digital Marketing Management

• Plan, create, schedule, and manage content for all social media platforms (Facebook, Instagram, LinkedIn, YouTube, WhatsApp, etc.)
• Promote courses, events, success stories, admissions, and achievements
• Coordinate with departments for regular content generation
• Monitor engagement, comments, inquiries, and respond professionally
• Maintain content calendar and campaign tracking
• Manage paid promotions (if assigned)

2. Graphic Design & Creative Work

• Design creative materials including:
  • Posters
  • Pamphlets
  • Banners
  • Standee designs
  • Certificates
  • Social media creatives
• Ensure branding consistency across all designs
• Work on print-ready and digital designs
• Software usage:
  • Adobe Photoshop
  • CorelDRAW
  • Canva (if required)

3. Presentation & Content Development

• Create dynamic and professional PowerPoint presentations for:
  • Management
  • Donors
  • Training programs
  • Events and workshops
• Convert raw data into visually engaging charts, infographics, and slides
• Maintain standard presentation templates

4. Digital Platform Management

• Manage and operate:
  • Salesforce CRM
  • WhatsApp WATI automation platform
  • Lead tracking, follow-ups, and campaign integration
• Coordinate with admissions and training teams for data accuracy
• Maintain digital records and dashboards

5. Website & Online Presence

• Regular website updates:
  • Course details
  • News & events
  • Photo galleries
  • Success stories
• Coordinate with developers (if any) or update content directly (CMS)
• Ensure website content is updated, accurate, and SEO-friendly

6. Google Tools & Analytics

• Manage and optimize:
  • Google Business Profile
  • Respond to reviews and queries
  • Post updates and photos
• Track and analyze:
  • Google Analytics
  • Website traffic, visitors, user behavior
• Prepare monthly digital performance reports

7. Microsoft & IT Administration Support

• Support Microsoft Admin tasks including:
  • Microsoft 365 user management
  • Email ID creation and controls
  • SharePoint and OneDrive coordination
• Assist in digital system documentation
• Coordinate with IT Coordinator for digital infrastructure activities

8. Documentation & Reporting

• Maintain proper documentation of:
  • Digital campaigns
  • Design work
  • Analytics reports
• Prepare monthly and quarterly digital progress reports
• Support audits, presentations, and management reviews

9. Innovation & Continuous Improvement

• Suggest new digital strategies to improve reach and enrollment
• Explore new tools, platforms, and trends
• Support digital transformation initiatives

Key Result Areas (KRAs)

• Social Media Growth – Increase followers, reach, engagement, inquiries
• Creative Output – Timely delivery of posters, banners, pamphlets
• Brand Visibility – Consistent and professional digital branding
• Lead Management – Accurate data handling in Salesforce & WATI
• Website Updates – Regular, error‑free, updated content
• Analytics & Reporting – Monthly reports with insights
• Presentation Quality – High‑impact PPTs for internal & external use
• System Compliance – Proper digital records and admin support
• Innovation – New ideas implemented quarterly

Required Skills & Competencies

• Graphic Design (Photoshop, CorelDRAW, Canva)
• Social Media Management
• PowerPoint & Microsoft Office
• Salesforce & CRM exposure
• WhatsApp WATI platform knowledge
• Google Business Profile & Google Analytics
• Website CMS handling
• Basic SEO understanding
• Strong communication & coordination skills
• Time management and multitasking

Educational Qualification

• Graduate / Diploma in IT, Digital Marketing, Multimedia, or related field
• Relevant certifications preferred

Experience

• 1–3 years in Digital Marketing, Graphic Design, or IT‑related roles
• Freshers with strong practical skills may also be considered