Marketing Executive

Docdort; Ahmedabad District; On-site; INR 300,000 - 540,000; Full time

Job summary

Docdort is seeking a motivated Marketing Executive to support digital and performance marketing in an admissions environment. You will assist in Google Ads, Meta Ads, SEO, content planning, and social media scheduling while helping manage CRM-driven workflows and analytics.

Freshers and early-career marketers are encouraged to apply to gain hands-on experience. You will work closely with the Head – Marketing, Branding & Automation to drive lead generation, track campaigns, and optimize the

Qualifications

• Bachelor's degree in marketing or a related field.
• 0–1 years of experience; internships or academic projects in digital marketing welcome.
• Digital marketing certification (Google/HubSpot or equivalent) is an added advantage.

Responsibilities

• Assist in planning, setting up, and monitoring Google Ads and Meta Ads campaigns.
• Support day-to-day SEO activities including on-page optimization and keyword research.
• Execute social media content calendar and schedule posts.
• Support landing page creation and basic conversion rate optimization.
• Monitor campaign metrics and flag issues for review.
• Support lead capture and tagging through the admission funnel.
• Coordinate with counselling/admissions for timely follow-up on leads.
• Execute CRM and automation workflows (WhatsApp, email, SMS).
• Maintain accurate lead data in the CRM and support automated communications.
• Coordinate with creative teams for ad creatives and assets; assist with Canva edits.
• Track performance in Google Analytics and compile weekly reports.

Skills

Google Ads

Meta Ads Manager

SEO basics

Content marketing

Social media management

MS Excel / Google Sheets

CRM workflows

Marketing analytics

Communication skills

Education

Bachelor's degree in Marketing/Mass Communication/Business Administration

Tools

Canva

Google Analytics

Google Sheets

Google Forms

WhatsApp Business API

CRM platforms

Email Marketing Platforms

Meta Business Suite

Job description

Role Overview

We are looking for an energetic and detail-oriented Marketing Executive to support the institute's digital and performance marketing efforts. Working closely with and reporting to the Head – Marketing, Branding & Automation, this role will be responsible for executing digital campaigns, supporting SEO and social media activities, and assisting in lead generation and admission funnel initiatives. This is an excellent opportunity for a fresher or early-career marketer to build hands-on experience across performance marketing, CRM-driven workflows, and marketing analytics in a fast-paced admissions environment.

Key Responsibilities

Digital & Performance Marketing Execution

• Assist in planning, setting up, and monitoring Google Ads and Meta (Facebook/Instagram) Ads campaigns.
• Support day-to-day SEO activities — on-page optimization, keyword research, content tagging.
• Execute the social media content calendar and coordinate post scheduling and publishing.
• Support landing page creation, updates, and basic conversion rate optimization tasks.
• Monitor campaign performance metrics (CTR, CPC, CPL) and flag issues for review.

Admission Funnel & Lead Support

• Support lead capture, tagging, and tracking through the admission funnel (Inquiry → Counselling → Demo → Walk-in → Admission).
• Coordinate with the counselling and admissions team to ensure timely follow-up on marketing-generated leads.
• Help identify drop-off points in the funnel and share observations with the Head.

CRM & Marketing Automation Support

• Execute CRM and automation workflows (WhatsApp, email, SMS) designed by the Head – Marketing.
• Maintain accurate and updated lead/contact data within the CRM.
• Support automated communication flows: inquiry response, brochure sharing, demo/webinar reminders, follow-up nudges.

Content & Creative Coordination

• Coordinate with creative agencies/content team for ad creatives, brochures, and social media assets.
• Assist in basic content creation and editing using tools like Canva.

Analytics & Reporting

• Track and compile campaign performance data using Google Analytics and Google Sheets.
• Prepare weekly performance summaries and reports for the Head – Marketing, Branding & Automation.

Cross-Functional Coordination

• Work closely with the Counsellors, Admissions Team, Operations Team, and Website/Creative vendors as directed by the Head.

Key Skills

Required Skills

• Basic understanding of Google Ads and Meta Ads Manager
• Fundamentals of SEO and content marketing
• Social media management and scheduling
• Working knowledge of MS Excel / Google Sheets
• Strong written and verbal communication skills
• Willingness to learn CRM and marketing automation tools
• Ability to multitask and work in a fast-paced, target-driven environment

Preferred Tools (Exposure/Willingness To Learn)

• Google Ads, Meta Business Suite, Google Analytics
• Canva or similar design tools
• Google Sheets, Google Forms
• CRM platforms (training will be provided)
• WhatsApp Business API, Email Marketing Platforms

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 0–1 years of experience; internships or academic projects in digital marketing will be preferred.
• Certification in Digital Marketing (Google/HubSpot or equivalent) is an added advantage.

Skills: google sheets,google,automation,communication,seo,crm