Digital Marketing Specialist

dNOTES; Ranchi; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Career growth

Recognition program

Team events

Exposure to education campaigns

Job summary

dNOTES in Ranchi, India is seeking a Digital Marketing Specialist Lead Generation to drive student admissions through comprehensive digital campaigns. You will manage ads across Meta, Google, and other platforms, optimize campaigns, craft creatives and landing pages, and work with the sales team to convert leads into admissions.

The role requires strong data-driven decision making, experience in education marketing and a proactive, results-oriented approach.

Qualifications

• Graduate in Marketing, Digital Marketing, Business, Communications, or a related field.
• 4+ years of experience in digital marketing, performance marketing, or lead generation.
• Hands-on experience with Meta Ads and Google Ads.
• Proven ability to generate quality leads with measurable results.

Responsibilities

• Plan and execute digital marketing campaigns for student admissions.
• Generate high-quality leads through Meta Ads, Google Ads, Instagram and other digital platforms.
• Manage and optimize Facebook/Instagram and Google paid campaigns.
• Develop and test ad creatives, copy, audiences and landing pages.
• Monitor CPL, lead quality, conversion rate and admission ROI.
• Coordinate with the counselling/sales team for lead follow-up.
• Manage remarketing and retargeting campaigns to improve conversions.
• Conduct audience research and identify new student segments.
• Track campaign performance via Google Analytics, Meta Ads Manager and CRM.
• Prepare daily/weekly performance reports and recommend improvements.
• Coordinate with content/design team for reels, creatives, videos and promos.
• Continuously experiment with new platforms, campaigns and lead-generation strategies.
• Ensure marketing budgets are utilized efficiently and deliver measurable admission leads and revenue.

Skills

Digital marketing

Lead generation

Performance marketing

Meta Ads

Google Ads

Campaign optimization

CRM

Analytics

Content marketing

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

CRM software

Google Analytics

Job description

Role & responsibilities

Digital Marketing Specialist Lead Generation

• Plan and execute digital marketing campaigns for student admissions.
• Generate high-quality leads through Meta Ads, Google Ads, Instagram and other digital platforms.
• Manage and optimize Facebook/Instagram and Google paid campaigns.
• Develop and test ad creatives, copy, audiences and landing pages.
• Monitor CPL, lead quality, conversion rate and admission ROI.
• Coordinate with the counselling/sales team to ensure effective lead follow-up.
• Manage remarketing and retargeting campaigns to improve conversions.
• Conduct audience research and identify new student segments.
• Track campaign performance through Google Analytics, Meta Ads Manager and CRM.
• Prepare daily/weekly performance reports and recommend improvements.
• Coordinate with the content/design team for reels, creatives, videos and promotional content.
• Continuously experiment with new platforms, campaigns and lead-generation strategies.
• Ensure marketing budgets are utilized efficiently and deliver measurable admission leads and revenue.

Preferred candidate profile

• Graduate in Marketing, Digital Marketing, Business, Communications, or a related field.
• 4+ years of experience in digital marketing, performance marketing, or lead generation.
• Hands-on experience with Meta Ads and Google Ads.
• Proven ability to generate quality leads with measurable results.
• Strong understanding of CPL, conversion rate, ROI and campaign optimization.
• Experience in education, admissions, coaching, University,Ed tech or similar lead-generation industries will be an advantage.
• Good knowledge of social media marketing, SEO, content marketing and remarketing.
• Ability to analyze campaign data and take data-driven decisions.
• Comfortable working with CRM, lead management and reporting tools.
• Creative mindset with the ability to develop and test new campaign ideas.
• Strong communication and coordination skills.
• Target-oriented, proactive and result-driven approach.
• Ability to work independently as well as with the sales and counselling team.
• Candidates who can join immediately or at short notice will be preferred.

Perks and benefits

Career growth and promotion opportunities

Performance recognition and appreciation

Supportive and professional work environment

Employee engagement activities and team events

Opportunity to work with a growing admission consultancy

Exposure to multiple education verticals and campaigns

Opportunity to build a long-term career with the organization