Digital Marketing and SEO Specialist

GWC Networks LLC; Gurugram District; Hybrid; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive compensation package

Global tech exposure

Career growth opportunities

Job summary

GWC Networks in Gurugram seeks a Digital Marketing and SEO Specialist with 3–5 years in B2B tech marketing. You will own end-to-end digital acquisition, optimize organic and paid search, and drive lead generation and brand visibility for enterprise IT, cybersecurity, and observability solutions.

The ideal candidate has a strong technical SEO background, hands-on performance marketing experience, and a track record of generating qualified B2B SaaS leads. A Bachelor's degree is required.

Qualifications

• 3–5 years of proven B2B digital marketing, SEO, and paid campaigns in IT infrastructure/SaaS.
• Technical SEO knowledge including on-page, off-page, technical optimization and international SEO practices.

Responsibilities

• Plan, execute, and scale advanced SEO strategies to drive organic traffic and improve keyword rankings across target markets (India, Middle East).
• Design, manage, and optimize Google Ads, LinkedIn Ads, and remarketing campaigns to maximize ROI and lower CAC.
• Create high-value B2B content (blogs, whitepapers, case studies) and optimize for search and conversion.
• Monitor GA4, GSC, SEMrush/Ahrefs, and CRM dashboards; provide monthly growth insights to leadership.

Skills

B2B marketing

SEO

Paid campaigns

Content marketing

Analytics

Brand strategy

Education

Bachelor's degree in Marketing/Communications/CS

Tools

GA4

Google Search Console

Google Tag Manager

SEMrush

Ahrefs

LinkedIn Campaign Manager

Job description

Job Title: Digital Marketing and SEO Specialist

Experience Level: 3–5 Years

Location: Gurugram (GWC Networks Operations)

Department: Sales & Marketing

About GWC Networks

GWC Networks is a premier enterprise IT infrastructure, network management, observability, and cybersecurity solutions provider. We partner with world-class technology innovators—including SolarWinds, Datadog, Paessler PRTG, Nagios, ManageEngine, WhatsUp Gold, and Delinea to empower modern enterprises across India, the Middle East, and global markets. We are expanding our footprint and looking for a dynamic Digital Marketing and SEO Specialist to drive our digital presence, lead generation, and brand visibility.

Position Overview

We are seeking a results-driven Digital Marketing and SEO Specialist with 3 to 5 years of experience in B2B technology marketing. In this role, you will own our end-to-end digital acquisition channels, optimize our organic and paid search performance, and execute high-impact campaigns tailored for enterprise IT, cybersecurity, and observability solutions.

The ideal candidate has a strong technical SEO background, hands-on experience running performance marketing campaigns, and a proven track record of generating qualified B2B leads in the technology or SaaS sector.

Key Responsibilities

• Search Engine Optimization (SEO):
  • Plan, execute, and scale advanced on-page, off-page, and technical SEO strategies to drive organic traffic and improve keyword rankings across target regional markets (Middle East and India).
  • Conduct continuous site audits, identify technical bottlenecks, and collaborate with web development teams to optimize site performance, mobile responsiveness, and core web vitals.
  • Perform deep-dive keyword research, competitor gap analysis, and content optimization aligned with enterprise tech products (Observability, NMS, and Cybersecurity).
• Paid Campaigns & Performance Marketing (SEM/PPC):
  • Design, manage, and optimize Google Ads, LinkedIn Ads, and remarketing campaigns to maximize ROI and lower customer acquisition costs (CAC).
  • Conduct A/B testing on ad copies, landing pages, and target audience segments to continuously improve conversion rates.
• Content Strategy & Optimization:
  • Collaborate with technical teams and subject matter experts to create high-value B2B content, including blog posts, whitepapers, case studies, and landing page copy optimized for search and conversion.
  • Implement internal linking structures and build high-authority backlink profiles.
• Analytics, Tracking & Reporting:
  • Monitor, analyze, and report on key digital performance metrics using tools like Google Analytics 4 (GA4), Google Search Console, SEMrush/Ahrefs, and CRM reporting dashboards.
  • Provide actionable insights and monthly growth reports to executive leadership to guide digital strategy.

Requirements & Qualifications

• Experience: 3–5 years of proven experience in B2B digital marketing, SEO, and paid performance campaigns, preferably within the IT infrastructure, SaaS, or enterprise software sector.
• Technical SEO Expertise: In-depth knowledge of technical SEO elements, site architecture, schema markup, indexation, and international SEO practices.
• Tools Proficiency: Hands-on proficiency with industry-standard tools such as Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, and LinkedIn Campaign Manager.
• Content & Copywriting: Strong understanding of how to weave technical B2B messaging into compelling search-optimized content.
• Analytical Mindset: Ability to translate complex data and metrics into clear, strategic growth actions.
• Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.

What We Offer

• Competitive compensation package and performance incentives.
• Opportunity to work with cutting-edge enterprise technologies (Datadog, SolarWinds, Cybersecurity solutions) on a global scale.
• A collaborative, growth-oriented work environment with clear pathways for career advancement.