Digital Marketing (2-3 yrs)-SEO, SEM, Social Media & Lead Generation

B2Y Infy Solutions; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

B2Y Infy Solutions is seeking an immediate joiner for a Digital Marketing role in Bengaluru. The candidate will plan and execute marketing strategies, manage SEO and paid campaigns, and lead B2B initiatives for IT services and software solutions.

The role requires hands-on experience in digital marketing, strong analytical skills, and the ability to independently plan, execute, and optimize campaigns. You will collaborate with internal teams to drive campaigns and business promotions.

Qualifications

• Hands-on experience in Digital Marketing.
• Strong knowledge of SEO, SEM, Google Ads, and PPC campaigns.
• Experience with social media marketing and paid social campaigns.
• Knowledge of Google Analytics 4 and Google Search Console.

Responsibilities

• Plan and execute digital marketing strategies to improve brand awareness and generate leads.
• Manage SEO activities, including keyword research, on-page SEO, off-page SEO, and website optimization.
• Run and optimize Google Ads and paid advertising campaigns.
• Manage company social media platforms, including LinkedIn, Facebook, and Instagram.
• Create and publish engaging content for websites, blogs, and social media.
• Develop and execute B2B lead generation campaigns for IT services and software solutions.
• Monitor website traffic, campaign performance, and lead conversion rates.
• Analyze marketing performance and prepare reports with actionable insights.
• Conduct competitor analysis and identify new marketing opportunities.
• Coordinate with internal teams for marketing content, campaigns, and business promotions.

Skills

Digital Marketing

SEO

Google Ads

Social Media Marketing

Content Marketing

Lead Generation

B2B Marketing

Google Analytics 4

Google Search Console

PPC Campaigns

Tools

WordPress

Google Analytics 4

Google Search Console

LinkedIn Ads

CMS platforms

Job description

Role & responsibilities -immediate joiners (2-3 years)

• Plan and execute digital marketing strategies to improve brand awareness and generate leads.
• Manage SEO activities, including keyword research, on-page SEO, off-page SEO, and website optimization.
• Run and optimize Google Ads and paid advertising campaigns.
• Manage company social media platforms, including LinkedIn, Facebook, and Instagram.
• Create and publish engaging content for websites, blogs, and social media.
• Develop and execute B2B lead generation campaigns for IT services and software solutions.
• Monitor website traffic, campaign performance, and lead conversion rates.
• Analyze marketing performance and prepare reports with actionable insights.
• Conduct competitor analysis and identify new marketing opportunities.
• Coordinate with internal teams for marketing content, campaigns, and business promotions.

Required Skills

• Hands-on experience in Digital Marketing.
• Strong knowledge of SEO, SEM, Google Ads, and PPC campaigns.
• Experience with social media marketing and paid social campaigns.
• Knowledge of Google Analytics 4 and Google Search Console.
• Experience in content marketing, email marketing, and lead generation.
• Good understanding of B2B digital marketing strategies.
• Ability to independently plan, execute, and optimize marketing campaigns.
• Strong analytical, communication, and problem-solving skills.

Preferred Skills

• Experience in IT services, software development, or technology companies.
• Experience in LinkedIn marketing and B2B lead generation.
• Knowledge of WordPress or other CMS platforms.
• Basic understanding of website development and landing page optimization.