Digital Marketing

VisionaryHire LLP; Kolkata District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

VisionaryHire LLP in India is seeking a talented Digital Marketing Specialist to plan, execute, and optimize digital campaigns that boost brand visibility, generate leads, and drive conversions.

You will lead SEO, content marketing, social media management, email campaigns, and PPC, while analyzing performance with analytics tools to inform strategy and improve ROI. Collaborative, creative, and data-driven mindset required.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing with strong understanding of SEO, social media, email marketing, PPC, and analytics.
• Proficiency in using SEO tools (e.g., Google Analytics, Google Search Console) and marketing automation platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with marketing objectives.
• Optimize website content and conduct keyword research to drive organic traffic.
• Manage and grow social media presence across platforms and engage with the online community.
• Plan and execute email marketing campaigns to nurture leads and drive engagement.
• Create and optimize PPC advertising campaigns (Google Ads and social ads) to maximize ROI.
• Utilize analytics tools to monitor campaign performance, track KPIs, and report to stakeholders.
• Identify opportunities to improve conversion rates through A/B testing and optimization strategies.

Skills

SEO

Analytics

Social Media Management

Email Marketing

PPC

Content Marketing

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field

Tools

Google Analytics

Google Search Console

Marketing automation platforms

Job description

VisionaryHire LLP: Pioneering the Future of Recruitment. We are a leading recruitment company that embraces innovation and disruption in the industry. Our mission is to revolutionize the way companies find top talent and individuals discover their dream careers. With our cutting-edge technology, extensive network, and forward-thinking approach, we empower businesses and candidates to thrive in a rapidly evolving job market.

Join Our VisionaryHire LLP Team and Unleash Your Potential. At VisionaryHire LLP, we believe in the power of individuals and their unique talents. We foster a culture of collaboration, creativity, and continuous learning, providing our employees with the tools and opportunities to grow both professionally and personally. Whether you're an experienced recruiter or just starting your career, join us to be part of an exceptional team that values your skills, rewards your achievements, and supports your professional development.

Employers, Discover the VisionaryHire LLP Advantage. As an employer partnering with VisionaryHire LLP, you gain access to a talent pool of exceptional candidates who embody the qualities of innovation, adaptability, and ambition. Our thorough screening process ensures that we match you with the best-fit candidates who align with your company's vision and culture. With our tailored recruitment solutions and personalized approach, we aim to elevate your hiring process, save you time and resources, and empower you to build high-performing teams that drive your organization's success.

Job Description

We are seeking a talented and dynamic Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing campaigns to enhance brand visibility, attract leads, and drive conversions. Your expertise in digital marketing strategies and tools will play a pivotal role in our online success.

Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies aligned with overall marketing objectives.
• SEO and Content Marketing: Optimize website content, conduct keyword research, and execute content marketing initiatives to improve search engine rankings and drive organic traffic.
• Social Media Management: Manage and grow our social media presence across various platforms, creating engaging content, and interacting with our online community.
• Email Marketing: Plan and execute email marketing campaigns, crafting compelling emails to nurture leads and drive customer engagement.
• PPC Advertising: Manage pay-per-click (PPC) advertising campaigns, including Google Ads and social media ads, to maximize ROI and lead generation.
• Analytics and Reporting: Utilize digital marketing analytics tools to monitor campaign performance, track KPIs, and provide regular reports to the marketing team.
• Conversion Rate Optimization: Identify opportunities to improve website conversion rates through A/B testing and optimization strategies.
• Competitor Analysis: Conduct competitor research and analysis to identify trends and opportunities in the digital marketing landscape.
• Digital Marketing Trends: Stay updated with the latest digital marketing trends, tools, and best practices to enhance our marketing efforts.

Requirements:

• Education: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Digital Marketing Experience: Proven experience in digital marketing, with a strong understanding of SEO, social media, email marketing, PPC, and analytics.
• SEO and Analytics Tools: Proficiency in using SEO tools (e.g., Google Analytics, Google Search Console) and marketing automation platforms.
• Content Marketing: Experience in content creation and content marketing strategies is advantageous.
• Social Media Management: Familiarity with social media platforms, social media scheduling tools, and social media advertising.
• Analytical Skills: Strong analytical skills to interpret data, derive insights, and make data-driven decisions.
• Creativity: Creative mindset to develop engaging digital marketing campaigns and content.
• Adaptability: Ability to adapt to a fast-paced and ever-changing digital marketing landscape.
• Team Player: Collaborative attitude, working effectively with cross-functional teams.

We offer a stimulating work environment that encourages creativity, growth, and professional development. As a Digital Marketing Specialist, you will have the opportunity to make a significant impact on our digital marketing efforts and contribute to the company's overall success. We provide competitive compensation and benefits packages.