Digital Marketing

Atinity Technology; Bhopal; On-site; INR 400,000 - 700,000; Full time

Job summary

Atinity Technology in India seeks a Digital Marketing Specialist to plan, execute, and optimize online campaigns that boost brand visibility, drive traffic and generate leads. This role blends creativity with analytics and requires hands-on experience across SEO/SEM, PPC, social media, content marketing, and email programs.

You will collaborate with design, content, and sales teams, monitor performance with Google Analytics and other tools, and apply data-driven insights to improve ROI.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Certification in Google Ads, Google Analytics, or HubSpot is preferred.
• Excellent written and verbal communication skills.

Responsibilities

• Strategy Development: Design and implement effective digital marketing strategies aligned with business goals.
• SEO: Conduct keyword research, optimize website content, and manage backlinks to improve organic rankings.
• PPC: Manage paid campaigns on platforms like Google Ads, Bing Ads, and social media to maximize ROI.
• Social Media Management: Develop and execute social media strategies, create engaging posts, and track performance metrics.
• Content Marketing: Collaborate with content creators to develop blog posts, newsletters, and infographics that resonate with the target audience.
• Email Marketing: Design and execute email campaigns to nurture leads and maintain customer engagement.
• Web Analytics: Monitor website traffic and campaign performance using tools like Google Analytics, providing actionable insights.
• Market Research: Stay updated on industry trends, competitor activities, and emerging technologies to adapt strategies.
• Collaboration: Work closely with the design, content, and sales teams to ensure consistent brand messaging across channels.

Skills

Digital marketing

SEO/SEM

PPC ads

Social media

Content marketing

Email marketing

Web analytics

A/B testing

Data insights

Collaboration

Copywriting

Graphic design tools

Video editing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

HubSpot

Marketo

WordPress

Canva

Adobe Creative Suite

Facebook Ads

LinkedIn Ads

Job description

Job Details

Qualification

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. Certification in Google Ads, Google Analytics, or HubSpot (preferred). Excellent written and verbal communication skills.

Compensation

Best as per Industry Standard

Interview Process

Job Description:

We are seeking a skilled and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing strategies to enhance brand visibility, drive traffic, and generate leads. This role demands a blend of creativity, analytical skills, and technical expertise to thrive in a fast-paced environment.

Responsibilities

• Strategy Development: Design and implement effective digital marketing strategies aligned with business goals.
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and manage backlinks to improve organic rankings.
• Pay-Per-Click (PPC): Manage paid campaigns on platforms like Google Ads, Bing Ads, and social media to maximize ROI.
• Social Media Management: Develop and execute social media strategies, create engaging posts, and track performance metrics.
• Content Marketing: Collaborate with content creators to develop blog posts, newsletters, and infographics that resonate with the target audience.
• Email Marketing: Design and execute email campaigns to nurture leads and maintain customer engagement.
• Web Analytics: Monitor website traffic and campaign performance using tools like Google Analytics, providing actionable insights.
• Market Research: Stay updated on industry trends, competitor activities, and emerging technologies to adapt strategies.
• Collaboration: Work closely with the design, content, and sales teams to ensure consistent brand messaging across channels.

Technical Skills

• Proficiency in SEO and SEM strategies.
• Expertise in managing paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Knowledge of website analytics tools (e.g., Google Analytics, Hotjar).
• Familiarity with CRM and marketing automation tools such as HubSpot or Marketo.
• Basic understanding of HTML, CSS, and CMS platforms like WordPress.

Creative Skills

• Strong copywriting and content creation abilities.
• Proficiency in graphic design tools like Canva or Adobe Creative Suite.
• Video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro) are a plus.

Analytical Skills

• Ability to interpret data and provide actionable insights.
• Expertise in monitoring KPIs such as ROI, CTR, CPC, and conversions.
• Experience with A/B testing and optimizing marketing campaigns.

Soft Skills

• Excellent communication and interpersonal skills.
• Strong project management and organizational abilities.
• Ability to work in a fast-paced, team-oriented environment.
• Problem-solving mindset and attention to detail.