Digital Marketing Specialist

Raisunsoft; Chennai; On-site; INR 350,000 - 550,000; Full time

Job summary

Raisunsoft invites applications for a Digital Marketing Specialist to join our marketing team in Chennai. The role focuses on planning and optimizing campaigns across social media, email, PPC, SEO, and content marketing to drive engagement and conversions.

The ideal candidate has 1–2 years of hands-on experience, strong writing skills, and proficiency with Google Ads, Facebook Ads, Google Analytics, and CMS. A creative, data-driven mindset and collaborative approach are essential.

Qualifications

• 1–2 years of experience in digital marketing or a related field.
• Proficiency with Google Ads, Facebook Ads, Google Analytics and CMS.
• Strong writing and content creation skills; creativity a plus.

Responsibilities

• Campaign Management: develop, execute, and optimize campaigns across social, email, PPC, SEO, and content marketing.
• Content Creation: write blog posts, social updates, emails, and website content.
• Social Media Management: grow and engage the company’s social presence.
• SEO: research keywords and optimize content for ranking.
• Email Marketing: craft newsletters and promotional emails; monitor metrics.
• Analytics and Reporting: track performance and provide insights for improvement.
• Market Research: identify trends and inform strategies.
• Collaboration: work with teams to ensure cohesive marketing.

Skills

Digital marketing proficiency

Writing & content creation

Analytical thinking

Communication skills

Creativity

Tools

Google Ads

Facebook Ads

Google Analytics

CMS

Canva

Adobe Creative Suite

Job description

Join us for a challenging career
and become part of an exciting team.

Digital Marketing Specialist

• Job Type : Full Time
• Experience : 1 to 2 years of experience

We are seeking a creative and results-driven Digital Marketing Specialist with 1 to 2 years of experience to join our marketing team. The ideal candidate will have hands-on experience with various digital marketing channels and strategies, and a passion for driving online engagement and conversions.

Responsibilities

• Campaign Management: Assist in the development, execution, and optimization of digitalmarketing campaigns across various channels including social media, email, PPC, SEO, and content marketing.
• Content Creation: Create engaging and relevant content for digital platforms such as blog posts, social media updates, email newsletters, and website content.
• Social Media Management: Manage and grow the company’s social media presence. Develop and schedule posts, engage with followers, and analyze social media performance metrics.
• SEO: Implement and monitor SEO strategies to improve organic search rankings. Conduct keyword research, optimize website content, and track performance using tools like Google Analytics.
• Email Marketing: Develop and execute email marketing campaigns, including newsletters and promotional emails. Monitor open rates, click-through rates, and other key metrics to improve campaign effectiveness.
• Analytics and Reporting: Analyze digital marketing performance data to track campaign effectiveness and ROI. Prepare regular reports and provide actionable insights to improve future marketing efforts.
• Market Research: Conduct market research to identify trends, opportunities, and competitor activities. Use insights to inform digital marketing strategies and tactics.
• Collaboration: Work closely with other team members and departments to ensure cohesive and integrated marketing efforts.

Qualifications, Skills & Experience

• Experience: 1 to 2 years of experience in digital marketing or a related field.
• Technical Skills: Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads, Google Analytics, and content management systems (CMS).
• Content Skills: Strong writing and content creation skills. Experience with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Analytical Skills: Ability to analyze data and generate insights to drive marketing decisions.
• Communication: Excellent verbal and written communication skills.
• Creativity: A creative mindset with the ability to generate innovative marketing ideas and strategies.