Digital Marketing Executive

Ladybird Web Solution Pvt Ltd; Jammu district; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ladybird Web Solution Pvt Ltd in India is seeking a Senior Digital Marketing Specialist with 5+ years of hands-on experience to drive results across SEO, SEM, social media, email marketing, content, and analytics. You will develop and manage end-to-end campaigns for B2B SaaS and IT services, collaborate with cross-functional teams, and optimize budgets to improve lead generation and ROI.

The role demands a data-driven mindset, strong English communication, and the ability to work independently

Qualifications

• 5+ years of hands-on digital marketing experience.
• Strong knowledge of SEO, SEM, social media, email, content marketing, and analytics.
• Experience handling B2B SaaS or international markets is a plus.

Responsibilities

• Develop and execute end-to-end digital marketing strategies aligned with business goals.
• Plan and optimize SEO, PPC, social media, email, and content campaigns.
• Analyze performance data and report ROI to clients.
• Manage budgets, timelines, and client accounts independently.
• Stay updated with industry trends and marketing tech.

Skills

SEO

SEM/PPC

Social Media Marketing

Email Marketing

Content Marketing

Digital Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics/GA4

Google Ads

Google Search Console

Google Tag Manager

Meta Business Suite

LinkedIn Ads

Mailchimp

SEMrush

Ahrefs

Moz

Job description

Job Description:

Overview

We are looking for an experienced and result-driven Senior Digital Marketing Specialist with 5+ of hands-on experience in digital marketing. The ideal candidate should have strong expertise in SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Digital Analytics.

The candidate should have a strong analytical and creative mindset, excellent communication skills, and the ability to independently manage digital marketing campaigns, projects, and client accounts.

Experience in B2B, SaaS, IT services, or international markets will be an added advantage.

Who Are We Looking For?

• Professionals with 5+ years of relevant Digital Marketing experience
• Strong hands-on knowledge of SEO, SEM/PPC, Social Media, Email, Content Marketing, and Analytics
• Experience developing and executing end-to-end digital marketing strategies
• Strong analytical, creative, and data-driven mindset
• Ability to independently manage campaigns, projects, budgets, and client accounts
• Ability to manage multiple priorities and meet deadlines
• Willingness to learn and work with new technologies and marketing platforms
• Experience in B2B SaaS, IT services, or international markets preferred
• Excellent written and spoken English communication skills

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan and manage monthly, quarterly, and annual campaigns.
• Conduct competitor, market, and audience research.
• Identify new marketing channels, trends, and growth opportunities.
• Take ownership of digital marketing performance and measurable business results.

2. SEO

• Develop and implement on-page and off-page SEO strategies.
• Conduct keyword research, competitor analysis, and website SEO audits.
• Optimize website content, meta titles, descriptions, headings, internal links, and site structure.
• Improve organic rankings, traffic, leads, and conversions.
• Manage backlink and link-building strategies.
• Monitor keyword rankings, organic traffic, backlinks, and SEO KPIs.
• Stay updated with Google algorithm updates and SEO best practices.

3. PPC / SEM / Paid Advertising

• Plan, execute, monitor, and optimize Google Ads and other paid campaigns.
• Manage keywords, ad copies, audiences, bidding strategies, budgets, and campaign structures.
• Monitor CPC, CTR, CPL, conversion rate, ROI, and ROAS.
• Conduct A/B testing for ads, landing pages, and campaign strategies.
• Optimize campaigns for better lead quality, conversions, and cost efficiency.
• Identify new paid marketing opportunities.

4. Social Media Marketing

• Develop and execute social media strategies and campaigns.
• Manage content calendars and social media activities.
• Create engaging content for relevant platforms.
• Monitor reach, engagement, traffic, leads, and conversions.
• Analyze performance and recommend improvements.
• Stay updated with social media trends and algorithms.

5. Email Marketing

• Plan and execute email marketing and lead-nurturing campaigns.
• Create engaging email content, subject lines, CTAs, and campaign flows.
• Manage audience segmentation and email lists.
• Develop campaigns for lead generation, nurturing, engagement, and retention.
• Track open rates, CTR, conversions, and campaign performance.
• Conduct A/B testing and maintain email marketing best practices.

6. Content Marketing

• Develop original content for websites, blogs, social media, emails, landing pages, and other channels.
• Create SEO-friendly content supporting organic growth and lead generation.
• Develop content strategies based on business goals and target audiences.
• Coordinate with design, development, and other teams for marketing assets.
• Ensure content is accurate, engaging, relevant, and brand-aligned.
• Use AI-based tools effectively for content research, ideation, and productivity.

7. Analytics & Reporting

• Track and analyze digital marketing performance using analytics and reporting tools.
• Prepare monthly and quarterly performance reports.
• Analyze traffic, organic growth, leads, conversions, campaign performance, and acquisition metrics.
• Monitor KPIs, identify performance gaps, and provide actionable recommendations.
• Measure campaign effectiveness, ROI, and business impact.
• Present reports and recommendations to management and clients when required.

8. Client & Account Management

• Interact with clients to understand marketing objectives and requirements.
• Manage and optimize client digital marketing accounts.
• Develop customized strategies based on client goals.
• Communicate campaign progress, performance, and recommendations.
• Prepare and present monthly performance reports.
• Maintain professional client relationships and handle queries.
• Coordinate with internal teams to ensure timely project delivery.

9. Team Collaboration & Ownership

• Coordinate with content, design, development, sales, and other teams.
• Guide and share knowledge with junior marketing team members.
• Review campaign performance and ensure quality execution.
• Take ownership of projects, timelines, and deliverables.
• Contribute innovative ideas and strategies for business growth.

Tools & Platforms

Experience with or willingness to work with:

• Google Analytics / GA4
• Google Search Console
• Google Ads
• Google Tag Manager
• Meta Business Suite / Facebook Insights
• LinkedIn
• Mailchimp
• Benchmark Email
• Moz
• SEMrush / Ahrefs
• Google Trends
• Keyword Research & SEO Audit Tools
• Social Media Management Platforms
• AI-based Marketing & Content Tools

Qualifications & Skills

• Bachelors degree in Marketing, Digital Marketing, Business, Communications, or related fields preferred.
• 5+ years of relevant Digital Marketing experience.
• Strong practical knowledge of SEO, SEM/PPC, Social Media, Email Marketing, Content Marketing, and Analytics.
• Proven experience planning and executing digital marketing campaigns.
• Experience managing marketing budgets and measuring ROI.
• Strong understanding of website traffic, lead generation, conversion optimization, and marketing funnels.
• Strong knowledge of Google Analytics, Search Console, Google Ads, and SEO tools.
• Excellent English communication and presentation skills.
• Strong analytical, problem-solving, creative, and strategic thinking skills.
• Ability to work independently and manage multiple projects.
• Strong organizational and time-management skills.
• Experience in B2B SaaS, IT services, international marketing, or client account management preferred.

What You Will Bring

• Strategic thinking with strong execution skills
• Data-driven decision-making
• Strong understanding of digital marketing channels
• Creativity and innovative marketing ideas
• Ownership and accountability
• Ability to manage multiple campaigns and deadlines
• Client-focused approach
• Strong communication and presentation skills
• Continuous learning mindset
• Focus on measurable results, lead generation, conversions, and ROI

Equal Opportunity Employer

Ladybird Web Solution Pvt. Ltd. is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace where everyone has an equal opportunity to learn, grow, and succeed.