DIGITAL MARKETING LEAD

Softnotions Technologies Pvt Ltd; Thiruvananthapuram; On-site; INR 300,000 - 600,000; Full time

Job summary

Softnotions Technologies Private Limited in India is seeking an experienced Digital Marketing Specialist to join our Business Development Team. You will set up, implement and manage the overall company’s digital marketing strategy while collaborating with cross-functional teams.

The role requires a strong understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively to drive ROIs across channels.

Responsibilities

• Develop and implement digital marketing strategy through campaigns across various channels, including SEO, PPC advertising, email marketing, social media, content marketing, LinkedIn automation, etc.
• Follow best practices for social media marketing on different platforms.
• Launching optimized online advertisements to increase company and brand awareness
• Create and manage link-building and content marketing strategies.
• Measure ROIs and KPIs.
• Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.
• Stay up to date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.
• Monitor and manage online reputation through proactive engagement on social media and review platforms.
• Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.

Job description

We are looking for an experienced and result-driven Digital Marketing Specialist to join our Business Development Team. As a Digital Marketing Specialist, you willbe responsible for setting up, implementing, and managing the overall company's digital marketing strategy. This role requires a strong understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.

Roles and Responsibilities:

• Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedInautomation,etc.

• Follow best practices for social media marketing on different platforms.

• Launching optimized online advertisements to increase company and brand awareness

• Create and manage link-building and content marketing strategies.

• Measure ROIs and KPIs.

• Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.

• Stayup to datewith industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.

• Monitor and manage online reputation through proactive engagement on social media and review platforms.

• Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.