Digital Marketer

Franchise Alpha; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Franchise Alpha is seeking a Digital Marketing Manager to develop, implement, track and optimize campaigns across all digital channels in Delhi. You will lead integrated campaigns, coordinate with programmers and vendors, and drive ROI with data-driven decisions.

The role requires strong grasp of current marketing tools, experience in SEO/SEM, email, social media, and display advertising, and a proven track record of optimizing landing pages and user funnels.

Qualifications

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Experience leading campaigns across web, email, social and display advertising.
• Strong analytical skills and data-driven thinking.
• Experience with landing pages and user funnels.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership where appropriate.

Skills

Digital marketing

Campaign management

Analytics

A/B testing

Landing page optimization

Team collaboration

Education

BS/MS degree in marketing or related field

Tools

Google Analytics

Google AdWords

HTML/CSS/JavaScript

Job description

Digital Marketing Manager Responsibilities Include:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns
• Maintaining our social media presence
• Measuring and reporting on the performance of all digital marketing campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do :

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements :

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement